BIAM 510 Week 5 Case Study, Customer Survival Analysis and Retention

BIAM 510 Week 5 Case Study, Customer Survival Analysis and Retention Task 1: (a) What is your estimated median tenure? (b) How did you generate it? (c) How long has our longest tenured customer been with the company? (d) What would you tell a senior manager with little or no statistical background is its meaning? Task 2: Satisfy yourself that the original distribution data should be approximately as follows; Percent Survival Tenure (Years)