Advertising and Integrated Brand Promotion notes

Thomas O\'Guinn, Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum

View all 1 notes for Advertising and Integrated Brand Promotion, written by Thomas O\'Guinn, Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum. All Advertising and Integrated Brand Promotion notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Advertising and Integrated Brand Promotion summary or other study material that matches your study style perfectly, and studying will be a breeze.

Author(s)

Thomas O\'Guinn, Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum

ISBN

9781305177215

Publisher

Cengage Learning

Language

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Marketing 244 Notes
Summary • 75 pages • 2021

Comprehensive summaries of chapters 1 to 8 for Marketing Management 244.

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Advertising and Integrated Brand Promotion notes

Newest Advertising and Integrated Brand Promotion summaries

Marketing 244 Notes