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Marketing management, 15th edition, Keller and Kotler
- Summary • 47 pages • 2020 Popular
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An understandable and clear summary of Marketing management by Keller and Kotler. Chapter 1 to 22. 
Marketing 1: Developing marketing strategies and plans (chapter 1,2)
Marketing 2: Capturing marketing insights (chapter 3, 4)
Marketing 3: Connecting with customers (chapter 5,6,7,8)
Marketing 4: Building strong brands (chapter 9,10,11)
Marketing 5 and 6: Shaping the market offerings (chapter 12,13,14,15,16)
Marketing 7: Delivering value (chapter 17,18)
Marketing 8: Communicating value (chapter 19...
Newest Marketing, de essentie summaries
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Marketing management, 15th edition, Keller and Kotler
- Summary • 47 pages • 2020 New
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- $3.78
- 1x sold
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Preview 5 out of 47 pages
An understandable and clear summary of Marketing management by Keller and Kotler. Chapter 1 to 22. 
Marketing 1: Developing marketing strategies and plans (chapter 1,2)
Marketing 2: Capturing marketing insights (chapter 3, 4)
Marketing 3: Connecting with customers (chapter 5,6,7,8)
Marketing 4: Building strong brands (chapter 9,10,11)
Marketing 5 and 6: Shaping the market offerings (chapter 12,13,14,15,16)
Marketing 7: Delivering value (chapter 17,18)
Marketing 8: Communicating value (chapter 19...
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Introduction to Marketing - Falke Mally
- Summary • 19 pages • 2019 New
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Summary of Introduction to Marketing
-> CHAPTER 1: what is marketing?
-> CHAPTER 3: Marketing Enviroment
-> ...
-> CHAPTER 7: P of Promotion
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Summary book Marketing Management (chapter 1 to 4) - Kotler
- Summary • 6 pages • 2018 New
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Summary of the book Marketing Management by Kotler (chapter 1 to 4).
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Marketing summary Hotel management
- Summary • 65 pages • 2017 New
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Chapter 1, 2, 6, 8, 9, 10, 11,12,13,16. I got a 9 for the exam with this summary
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Marketing an introduction (T1) Gary Armstrong, Philip Kotler
- Summary • 36 pages • 2012 New
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Every chapter needed for the first marketing exam for most economic / marketing studies.
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