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Best selling Digital Marketing Strategy notes
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Digital Marketing strategy An integrated approach to online marketing
- Summary • 341 pages • 2024 Popular
-
- $22.39
- + learn more
Digital 
Marketing 
strategy 
An integrated 
approach to online 
marketing 
ONTENTs 
About the author xi 
About the contributors xii 
Introduction 1 
What is a digital strategy? 1 
What’s the story of this book? 2 
How to get the most from this book 3 
01 What is digital marketing? 5 
A history of digital marketing 7 
The 4 Ps of marketing 8 
Porter’s five forces 13 
Brand or perceptual positioning map 18 
Customer lifetime value 20 
Segmentation 23 
Boston Consulting Group matrix 25 
Summar...
Newest Digital Marketing Strategy summaries
-
Digital Marketing strategy An integrated approach to online marketing
- Summary • 341 pages • 2024 New
-
- $22.39
- + learn more
Digital 
Marketing 
strategy 
An integrated 
approach to online 
marketing 
ONTENTs 
About the author xi 
About the contributors xii 
Introduction 1 
What is a digital strategy? 1 
What’s the story of this book? 2 
How to get the most from this book 3 
01 What is digital marketing? 5 
A history of digital marketing 7 
The 4 Ps of marketing 8 
Porter’s five forces 13 
Brand or perceptual positioning map 18 
Customer lifetime value 20 
Segmentation 23 
Boston Consulting Group matrix 25 
Summar...
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