Global Marketing and Advertising notes (5th edition)

Summary of the course CM2049, including mandatory readings, lectures' notes (some are missing). The summary itself is set up by week, meaning that the book's chapters are not in order. Exam outcome: 7.3 out of 10 (first exam) - 50% class failed at first (below 5.5 out of 10). 2023's updates: the course's requirement remained the same (same exam form and same material aka the textbook that is summarised here)

Summary of the course CM2049, including mandatory readings, lectures' notes (some are missing). The summary itself is set up by week, meaning that the book's chapters are not in order. Exam outcome: 7.3 out of 10 (first exam) - 50% class failed at first (below 5.5 out of 10). 2023's updates: the course's requirement remained the same (same exam form and same material aka the textbook that is summarised here)

This document includes lecture notes and provides an in-depth summary of the literature