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Best selling Global Marketing notes
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Essentials of Marketing 16th Edition By Perreault – Test BANK
- Exam (elaborations) • 54 pages • 2023 Popular
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1) A market is a group of two or more sellers who offer substitute ways of 
satisfying customer needs. 
Answer: FALSE 
Explanation: A market is a group of potential customers with similar needs 
who are willing to exchange something of value with sellers offering various 
goods or services—that is, ways of satisfying those needs. 
Difficulty: 1 Easy 
Topic: Search for Opportunities can begin by Understanding Markets 
Learning Objective: 04-01 define and describe generic markets and product...
Newest Global Marketing summaries
-
Essentials of Marketing 16th Edition By Perreault – Test BANK
- Exam (elaborations) • 54 pages • 2023 New
-
- $16.49
- + learn more
1) A market is a group of two or more sellers who offer substitute ways of 
satisfying customer needs. 
Answer: FALSE 
Explanation: A market is a group of potential customers with similar needs 
who are willing to exchange something of value with sellers offering various 
goods or services—that is, ways of satisfying those needs. 
Difficulty: 1 Easy 
Topic: Search for Opportunities can begin by Understanding Markets 
Learning Objective: 04-01 define and describe generic markets and product...
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