Innovation Management and New Product Development notes (1st edition)

ENGLISH SUMMARY FOR MBA PROGRAM at KUL Prof.: Teirlinck Peter Textbook: Innovation Management and New Product Development (3423), Paul Trott This document contains a summary of the course content + class notes Course content: Part 1: INNOVATION MANAGEMENT - Innovation management: introduction and national systems of innovation and entrepreneurship - Managing innovation within firms, including market adoption and technology diffusion and operations and process innovation - Managing in...

ENGLISH SUMMARY FOR MBA PROGRAM at KUL Prof.: Teirlinck Peter Textbook: Innovation Management and New Product Development (3423), Paul Trott This document contains a summary of the course content + class notes Course content: Part 1: INNOVATION MANAGEMENT - Innovation management: introduction and national systems of innovation and entrepreneurship - Managing innovation within firms, including market adoption and technology diffusion and operations and process innovation - Managing in...

This is a comprehensive summary of the Innovation Management book of P. Trott, 6th edition. Of all the chapters 1 to 17, Ch. 2/9/10/12/13 are missing. Several examples of questions and answers have also been included in the summary. ISBN: 978-1-292-13342-3