Management notes

Chapter 3 Managing in a Global Environment Every organization is affected in some way by the global environment. In this chapter, will learn what managers need to know about managing globally, including regional trading alliances, how organizations go international, and cross-cultural differences. Focus on the following learning outcomes as you read and study this chapter. 3.1 Contrast ethnocentric, polycentric, and geocentric attitudes toward global business. 3.2 D...

Chapter 3 Managing in a Global Environment Every organization is affected in some way by the global environment. In this chapter, will learn what managers need to know about managing globally, including regional trading alliances, how organizations go international, and cross-cultural differences. Focus on the following learning outcomes as you read and study this chapter. 3.1 Contrast ethnocentric, polycentric, and geocentric attitudes toward global business. 3.2 D...