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DACIA - A STORY OF SUCCESS ON INTERNATIONAL MARKETS COMPARATIVE ANALYSIS BETWEEN ROMANIA AND UNITED KINGDOM DACIA - A STORY OF SUCCESS ON INTERNATIONAL MARKETS COMPARATIVE ANALYSIS BETWEEN ROMANIA AND UNITED KINGDOM Popular
  • DACIA - A STORY OF SUCCESS ON INTERNATIONAL MARKETS COMPARATIVE ANALYSIS BETWEEN ROMANIA AND UNITED KINGDOM

  • Case • 26 pages • 2022 Popular
  • Yet just a machine, the purchase of a car had become more an emotional purchase, than a rational one. The automotive industry is known for its complex business relationships, industry rivalry and dynamic environment. This report examines how a very “rational” brand, with the main scope of providing nothing, but the “bare necessities”, managed to succeed in the competitive UK market. The first part of this report discusses the company’s macro and microenvironment by comparing the domest...
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  • $44.01
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INCREASING CUSTOMER ENGAGEMENT IN THE COSMETICS INDUSTRY. THE EXAMPLE OF ESTEE LAUDER COMPANIES INCREASING CUSTOMER ENGAGEMENT IN THE COSMETICS INDUSTRY. THE EXAMPLE OF ESTEE LAUDER COMPANIES Popular
  • INCREASING CUSTOMER ENGAGEMENT IN THE COSMETICS INDUSTRY. THE EXAMPLE OF ESTEE LAUDER COMPANIES

  • Case • 17 pages • 2021 Popular
  • The information era has changed daily life and shopping. Companies seek a multilevel approach to communicate with their customers and focus is moved to digital channels. Although nowadays it is easier for companies to connect with a customer, it is much harder to continuously keep them engaged. The first chapters analyse Estee Lauder's marketing communications strategy and discuss prospects for the company. Engaging modern shoppers requires a customer-centred approach, focusing on various key e...
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  • $33.01
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Newest Marketing 4.0 summaries

DACIA - A STORY OF SUCCESS ON INTERNATIONAL MARKETS COMPARATIVE ANALYSIS BETWEEN ROMANIA AND UNITED KINGDOM DACIA - A STORY OF SUCCESS ON INTERNATIONAL MARKETS COMPARATIVE ANALYSIS BETWEEN ROMANIA AND UNITED KINGDOM New
  • DACIA - A STORY OF SUCCESS ON INTERNATIONAL MARKETS COMPARATIVE ANALYSIS BETWEEN ROMANIA AND UNITED KINGDOM

  • Case • 26 pages • 2022 New
  • Yet just a machine, the purchase of a car had become more an emotional purchase, than a rational one. The automotive industry is known for its complex business relationships, industry rivalry and dynamic environment. This report examines how a very “rational” brand, with the main scope of providing nothing, but the “bare necessities”, managed to succeed in the competitive UK market. The first part of this report discusses the company’s macro and microenvironment by comparing the domest...
    (0)
  • $44.01
  • + learn more
INCREASING CUSTOMER ENGAGEMENT IN THE COSMETICS INDUSTRY. THE EXAMPLE OF ESTEE LAUDER COMPANIES INCREASING CUSTOMER ENGAGEMENT IN THE COSMETICS INDUSTRY. THE EXAMPLE OF ESTEE LAUDER COMPANIES New
  • INCREASING CUSTOMER ENGAGEMENT IN THE COSMETICS INDUSTRY. THE EXAMPLE OF ESTEE LAUDER COMPANIES

  • Case • 17 pages • 2021 New
  • The information era has changed daily life and shopping. Companies seek a multilevel approach to communicate with their customers and focus is moved to digital channels. Although nowadays it is easier for companies to connect with a customer, it is much harder to continuously keep them engaged. The first chapters analyse Estee Lauder's marketing communications strategy and discuss prospects for the company. Engaging modern shoppers requires a customer-centred approach, focusing on various key e...
    (0)
  • $33.01
  • + learn more