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Best selling Marketing Communications notes
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Communication Theory (Campaigning and Advertising etc.), Exam Preparation
- Class notes • 44 pages • 2022 Popular
- $5.35
- + learn more
A summary of the chapters of the book and the PowerPoints of the course. Covers among other things: - Integrated marketing communications - Message strategies & Creative Concept - Marketing Communication Objectives - Budgeting - Advertising General & Offline - Online Communications - Direct Marketing - Public Relations - Sponsorship - Media Planning - Pre-Testing - Campaign evaluation research - Ethics and GDPR Handwritten on the iPad using GoodNotes. Including visualisations...
Newest Marketing Communications summaries
-
Communication Theory (Campaigning and Advertising etc.), Exam Preparation
- Class notes • 44 pages • 2022 New
- $5.35
- + learn more
A summary of the chapters of the book and the PowerPoints of the course. Covers among other things: - Integrated marketing communications - Message strategies & Creative Concept - Marketing Communication Objectives - Budgeting - Advertising General & Offline - Online Communications - Direct Marketing - Public Relations - Sponsorship - Media Planning - Pre-Testing - Campaign evaluation research - Ethics and GDPR Handwritten on the iPad using GoodNotes. Including visualisations...
