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Best selling Marketing Communications notes
-
Communication Theory (Campaigning and Advertising etc.), Exam Preparation
- Class notes • 44 pages • 2022 Popular
-
- $5.43
- + learn more
A summary of the chapters of the book and the PowerPoints of the course. 
 
Covers among other things: 
- Integrated marketing communications 
- Message strategies & Creative Concept 
- Marketing Communication Objectives 
- Budgeting 
- Advertising General & Offline 
- Online Communications 
- Direct Marketing 
- Public Relations 
- Sponsorship 
- Media Planning 
- Pre-Testing 
- Campaign evaluation research 
- Ethics and GDPR 
 
Handwritten on the iPad using GoodNotes. Including visualisations...
Newest Marketing Communications summaries
-
Communication Theory (Campaigning and Advertising etc.), Exam Preparation
- Class notes • 44 pages • 2022 New
-
- $5.43
- + learn more
A summary of the chapters of the book and the PowerPoints of the course. 
 
Covers among other things: 
- Integrated marketing communications 
- Message strategies & Creative Concept 
- Marketing Communication Objectives 
- Budgeting 
- Advertising General & Offline 
- Online Communications 
- Direct Marketing 
- Public Relations 
- Sponsorship 
- Media Planning 
- Pre-Testing 
- Campaign evaluation research 
- Ethics and GDPR 
 
Handwritten on the iPad using GoodNotes. Including visualisations...
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