Marketing for Hospitality and Tourism: Pearson International Edition notes (6th edition)

This extensive, but simply written summary of the book Marketing for Hospitality and Tourism (CH1 to 16) will lead you through the topics in a logical way and will help you to understand the topics being discussed. The summary is filled with illustrations that clarify the theories and models per chapter. The stars resemble sections that will definitely be examined. By reading this summary only, there is no need to read the book in order for you to pass the exam. Wish you the best of luck! * The...

The topics and questions (with the right answers) that are written in this file were literally asked during the Marketing exam (for Hospitality, Leisure and Tourism). The info is really useful as it helps you to understand how the questions in your exam will be formulated. By reading through this file you will find out which topics are definitely examined. Good luck !

This is a summary of the book Marketing for Hospitality and Tourism from Kotler. This summary contains chapter 1 till 16 (excluding chapter 10 & 15.

Extensive summary with a clear overview. Includes visualized models and term descriptions.

Summary of the book Marketing for Hospitality and Tourism, it is not a summary of the entire book but of the following chapters: 1,2,6,8,9,10,12,13,14 and 16. When I didn't understand the summary in the book completely I added some more information so this summary is a combination of the original summary and additional information and also some information I received during classes. I passed the exam the first try!