Marketing Models notes

This is a comprehensive summary of the subject “Advanced Management and Marketing (Marketing)”. Teaching material from the various lessons and related literature have been incorporated into it. In addition, various examples have been given as to clarify the abstract nature of some literature. When you have this summary, I guarantee you won't need to review the slides and book ever again! Everything is there.

Dit is een uitgebreide samenvatting van het boek Marketing Models voor het vak Advanced Marketing and Management. De hoofdstukken 1,2,3,4,6,7 en 9 zijn samengevat.

This summary contains part of the book: Marketing Models: Multivariate Statistics and Marketing Analytics (4th edition), written by Dr. Dawn Iacobucci. It contains the complete chapters: 1, 2, 3, 4, 6, 7, 9 and partly chapter 8 (ANOVA). including all the sub sections and some important figures. This book is one of the two books needed for the Advanced Management and Marketing course at Wageningen University, regarding to the marketing part of this course.

This document contains the marketing tutorial notes including all the information out of the powerpoint presentations. This was used at the marketing part of the course Advanced Management and Marketing. It contains part of the book: Marketing Models: Multivariate Statistics and Marketing Analytics (4th edition), written by Dr. Dawn Iacobucci. The tutorials are regarding chapters: 1, 2, 3, 4, 6, 7, 9 and partly chapter 8 (ANOVA).

Lecture notes of the marketing part from the Advanced Management and Marketing course. Contains all the information needed for the exam. Contains information on the slides and important information told in the lectures/trial exam. Additional information from the book is added. Stuff that needs to be learned by hart (addressed by tutor) are marked. Book is not necessary anymore.