Marketing Plan Handbook: Pearson International Edition notes (5th edition)

This document includes all the notes of marketing planning and strategic management. Two books are covered: Fundamentals of Strategy and the Marketing Plan Handbook. The chapters that are covered are 1,4,6,8 and 10 for the marketing plan handbook and chapters 4,6,7,8 of fundamentals and strategy. Do keep in mind that the book is always useful because it covers all the information in more detail than the lectures. It also contains many examples which are needed for the exam. Lastly, the write...

Summary of Marketing Planning and Strategic Management. Consists of all the chapters of the book and the information of the lectures. Second-year course of European Studies.

In deze samenvatting kan je alle leerstof terugvinden die gekend moet worden, met overzichtelijke schema's en extra nota's erbij. Op het einde van het document staat een extra woordenlijst.

This document includes all the notes of marketing planning and strategic management. Two books are covered: Fundamentals of Strategy and the Marketing Plan Handbook. The chapters that are covered are 1,4,6,8 and 10 for the marketing plan handbook and chapters 4,6,7,8 of fundamentals and strategy. Do keep in mind that the book is always useful because it covers all the information in more detail than the lectures. It also contains many examples which are needed for the exam. Lastly, the write...

In deze samenvatting kan je alle leerstof terugvinden die gekend moet worden, met overzichtelijke schema's en extra nota's erbij. Op het einde van het document staat een extra woordenlijst.

Summary of Marketing Planning and Strategic Management. Consists of all the chapters of the book and the information of the lectures. Second-year course of European Studies.

This summary is written for the test of the private-specialization course named: ''Marketing Planning and Strategic Management''