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Best selling Marketing: Real People, Real Choices notes
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Test Bank for Marketing: Real People, Real Choices, 10th Edition by Michael R. Solomon, Greg W. Marshall and Elnora W. Stuart
- Exam (elaborations) • 211 pages • 2023 Popular
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- $17.99
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Test Bank for Marketing: Real People, Real Choices, 10th Edition by Michael R. Solomon, Greg W. Marshall and Elnora W. Stuart
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TEST BANK FOR MARKETING: REAL PEOPLE, REAL CHOICES, 10TH EDITION BY MICHAEL R. SOLOMON, GREG W. MARSHALL AND ELNORA W. STUART
- Exam (elaborations) • 556 pages • 2024 Popular
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- $35.49
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TEST BANK FOR MARKETING: REAL PEOPLE, REAL CHOICES, 10TH EDITION BY MICHAEL R. SOLOMON, GREG W. MARSHALL AND ELNORA W. STUARTCompanies don't make decisions. People do. 
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts they can have on a company. F...
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TEST BANK FOR MARKETING: REAL PEOPLE, REAL CHOICES, 10TH EDITION BY MICHAEL R. SOLOMON, GREG W. MARSHALL AND ELNORA W. STUART
- Exam (elaborations) • 565 pages • 2025 Popular
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- $17.99
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TEST BANK FOR MARKETING: REAL PEOPLE, REAL CHOICES, 10TH EDITION BY MICHAEL R. SOLOMON, GREG W. MARSHALL AND ELNORA W. STUART 
 
 
TABLE OF CONTENT 
 
 
PART 1: UNDERSTAND THE VALUE PROPOSITION 
 
 
1.	Welcome to the World of Marketing: Create and Deliver Value 
 
 
2.	Global, Ethical, and Sustainable Marketing 
 
 
3.	Strategic Market Planning 
 
 
Supplement: Build a Marketing Plan 
 
 
 
 
 
 
PART 2: DETERMINE THE VALUE PROPOSITIONS DIFFERENT CUSTOMERS WANT 
 
 
4.	Market Research 
 
 
5.	Ma...
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Newest Marketing: Real People, Real Choices summaries
-
Test Bank for Marketing: Real People, Real Choices, 10th Edition by Michael R. Solomon, Greg W. Marshall and Elnora W. Stuart
- Exam (elaborations) • 211 pages • 2023 New
-
- $17.99
- 1x sold
- + learn more
Test Bank for Marketing: Real People, Real Choices, 10th Edition by Michael R. Solomon, Greg W. Marshall and Elnora W. Stuart
-
TEST BANK FOR MARKETING: REAL PEOPLE, REAL CHOICES, 10TH EDITION BY MICHAEL R. SOLOMON, GREG W. MARSHALL AND ELNORA W. STUART
- Exam (elaborations) • 556 pages • 2024 New
-
- $35.49
- + learn more
TEST BANK FOR MARKETING: REAL PEOPLE, REAL CHOICES, 10TH EDITION BY MICHAEL R. SOLOMON, GREG W. MARSHALL AND ELNORA W. STUARTCompanies don't make decisions. People do. 
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts they can have on a company. F...
-
TEST BANK FOR MARKETING: REAL PEOPLE, REAL CHOICES, 10TH EDITION BY MICHAEL R. SOLOMON, GREG W. MARSHALL AND ELNORA W. STUART
- Exam (elaborations) • 565 pages • 2025 New
-
- $17.99
- + learn more
TEST BANK FOR MARKETING: REAL PEOPLE, REAL CHOICES, 10TH EDITION BY MICHAEL R. SOLOMON, GREG W. MARSHALL AND ELNORA W. STUART 
 
 
TABLE OF CONTENT 
 
 
PART 1: UNDERSTAND THE VALUE PROPOSITION 
 
 
1.	Welcome to the World of Marketing: Create and Deliver Value 
 
 
2.	Global, Ethical, and Sustainable Marketing 
 
 
3.	Strategic Market Planning 
 
 
Supplement: Build a Marketing Plan 
 
 
 
 
 
 
PART 2: DETERMINE THE VALUE PROPOSITIONS DIFFERENT CUSTOMERS WANT 
 
 
4.	Market Research 
 
 
5.	Ma...
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