Marketing Strategy and Competitive Positioning notes (6th edition)

Summary Marketing Book Last document update:   ago

This is a summary of the book "Hooley, G., Piercy, N., Nicoulaud, B. and Rudd. J. (2017), N.F., Marketing Strategy and Competitive Positioning, 6/E, Pearson United Kingdom". Including chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 16, 17, 18, important articles and lecture notes. This is all you need to prepare yourself for your Marketing exam. Please note: some sentences are shorten to make the document more compact.

Global Strategic Marketing Summary Last document update:   ago

| Global Strategic Marketing | Summary | Marketing Strategy & Competitive Positioning| Hooley & Piercy | SBM