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Summary Marketing | Real people, real decisions | MAR1 | Chapters 1, 4, 6, 7, 8, & 10 Summary Marketing | Real people, real decisions | MAR1 | Chapters 1, 4, 6, 7, 8, & 10
  • Summary Marketing | Real people, real decisions | MAR1 | Chapters 1, 4, 6, 7, 8, & 10

  • Summary • 18 pages • 2019
  • Summary Principles of Marketing Real People, Real Decisions My Marketing Lab Second European Edition Solomon, Marshall, Stuart, Barnes & Mitchell Pearson Chapters: 1 What is marketing? 4 Consumer behavior 6 Segmentation, targeting, positioning and CRM 7 Creating the product 8 Managing the product 10 Pricing the product Breda University of Applied Sciences International Media and Entertainment Management (IMEM)| Creative Business Year 1 | MAR1
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