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Newest Services Marketing summaries
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Services 324
- Summary • 60 pages • 2017
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Notes sufficient for tests & exams
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Services Marketing, chapters: 1-11 and 13-18
- Summary • 35 pages • 2015
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Summary of the chapters 1-11 and 13-15 from Services Marketing written by Alan Wilson Valerie A. Zeithaml Mary Jo Bitner & Dwayne D. Gremler; Second (2nd) European edition.
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Summary Book Chapters 1-18 (Exam)
- Summary • 70 pages • 2015
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Deze samenvatting bevat alle hoofdstukken van het boek "Services Marketing - Integrating Customer Focus Across The Firm" (Alan Wilson et al.) die studenten Pre-Master Marketing Management worden geacht te kennen voor Services Marketing.

Het is een Engelstalige samenvatting van 70 pagina's, met daarin verwijzingen naar het boek (e.g. see table 2.1 on page 89).
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Services Marketing
- Summary • 40 pages • 2012
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Samenvatting van het boek 'Services marketing: integrating customer focus across the firm'. Alleen hoofdstuk 12 mist in deze samenvatting. 
Dit is de stof die uit dit boek gekend moet worden voor het vak Services Marketing aan de UvT.
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