Strategic Brand Management notes (2nd edition)

Kevin Lane Keller, Kevin Lane Keller

View all 1 notes for Strategic Brand Management, written by Kevin Lane Keller, Kevin Lane Keller. All Strategic Brand Management notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Strategic Brand Management summary or other study material that matches your study style perfectly, and studying will be a breeze.

Author(s)

Kevin Lane Keller, Kevin Lane Keller

ISBN

9780131105836

Edition

2

Publisher

Pearson Higher Education

Language

en

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