Strategic Planning: Readings notes

Activity 1 3.1 Define the concept of Strategic change. (2) 3.2 Describe seven barriers to the implementation of a corporate communication strategy as envisaged by Ehlers and Lazenby. (14) 3.3 Explain four types of forces which lead to strategic change in the organisation. (4) Sub-total: 20 Activity 2 2.1 In the field of public relations, there are several essential tools that a public relations practitioner needs in order to perform their functions in an organisation. In your own words...

Questions 1 a) Explain the importance of analysing the micro-environment. Briefly explain any three approaches that can be used to analyse the micro-environment. b) Use the information in the case-study to Identify two strengths and two weaknesses. 10 MNG3701/101/3/2024 27 2 Strategic leaders can analyse a particular competitor in the industry in detail by applying the four-corner analysis to predict what a particular competitor will do in the future. a) Briefly explain ‘the four-cor...

Questions 1 a) Explain the importance of analysing the micro-environment. Briefly explain any three approaches that can be used to analyse the micro-environment. b) Use the information in the case-study to Identify two strengths and two weaknesses. 10 MNG3701/101/3/2024 27 2 Strategic leaders can analyse a particular competitor in the industry in detail by applying the four-corner analysis to predict what a particular competitor will do in the future. a) Briefly explain ‘the four-cor...

Activity 1 3.1 Define the concept of Strategic change. (2) 3.2 Describe seven barriers to the implementation of a corporate communication strategy as envisaged by Ehlers and Lazenby. (14) 3.3 Explain four types of forces which lead to strategic change in the organisation. (4) Sub-total: 20 Activity 2 2.1 In the field of public relations, there are several essential tools that a public relations practitioner needs in order to perform their functions in an organisation. In your own words...