Discussion Units BUS 5112, Marketing Management

Brand: A brand is a name, term, design, symbol, or any other feature that identifies good or service which is differentiable from others. (Wikipedia - Brand) Brand Strategy: A marketing plan for long term goals that can be achieved with evolution of successful brand. Background: Two local boys, An...

Culture refers to a shared beliefs, customs, behaviors and attitude that characterized the society. The demographic/societal factor play more dominant roles compared to personal factor and can cause deviation from general patterns of consumer decision making. Cultures affect the way people search an...

Healthy Food is a Key of Healthy Society, by labeling the slogan just to enter in the market and compete with the variety of other sandwich maker companies without disturbing their formation but start with uniqueness of our product as a sheer brand. Comparatively, Burger King (An Example) who are...

Customer relationship management (CRM) is the combination of practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle (Chai, Ehrnes & Kiwak; 2020). Goals of CRM: - The basic needs of CRM are • To provide ...

Web 1.0. 2.0, 3.0 Product Life Cycle, Facebook has been banned in some part of the world so as YouTube under the Hate Speech restrictions, therefore the data is not secure in that platform. According to Marketing Management, Web 2.0 portal is at its Mature Stage. Another advancement in technolo...

Advertising is only part of a larger promotional mix that also includes publicity, sales promotion, and personal selling. Sales Promotion consists of consumer promotions (such as samples, coupons, and premiums); trade promotions (such as advertising and display allowances); and business and sales ...

Social Media Channels Changes in channels Multi-channel marketing The functions of channels of distribution The importance of direct selling: the sales force and direct marketing

McDonald’s Current Marketing: McDonald’s is the world’s leading fast-food restaurant and is globally recognized. With over tens of thousands of stores spread across 119 countries, McDonald’s serves an astounding 50 million customers daily. McDonald’s is actively working to change their i...

Product Process Manager: - A responsible leader whose role is strategic and much like CEO for the product, who set and owns overall production process, direction and stays until the product may be removed from the market who is also responsible for the profit & loss function of the product. Roles ...

Customer Retention Strategies: - 1. Targeting Customer for Retention: By providing them premium maintenance services according to defined classification of product purchase plan. 2. Bonding: Connect them with promotional price offers and discount with product inspection strategy. 3. Internal Mark...