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Portfolio Unit Bus 5112 - Marketing Management

BUS 5112 Marketing Management Portfolio Forum Unit 1-8

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Tesla’s PLC & Marketing Strategy: - Tesla’s mission is to accelerate the world’s transition to sustainable energy. Nowadays, the whole world is facing challenges like Global Warming, Rapid climate alterations, etc. therefore Tesla is at the vanguard of th

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However, Harley-Davidson's life cycle has now entered the Mature Stage after the “recycle” from the 80s’ (Kotler, Principles of Marketing, 10th ed. 2003). Features of Tesla Electronic Vehicle: - • Tesla is an American Electric Car & Clean Energy company based in Texas, the USA founded by ...

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Summary these are among the types of help a firm can get by utilizing a channel’s partner. They are an important part of an organization as they act as the extension of the company and specialize in promoting the product. Some of the ways they add value to the pr

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The direct channel applies typically in businesses like 1. Small Local Shops and 2. Custom-made high-value products (e.g., machinery) or services for industrial markets or producer-to-government buyers (Lamb, Hair, & McDaniel, 2013). The indirect channel does not apply to companies mass-producing h...

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Assume that you are a sales consultant for a local product or service. Prepare an analysis for the company and address the following: Sales Consultant: Sales consultants are salespersons who use the consultative approach to find potential customers for

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1. Provide a brief background of the company and mention the major markets. Mistplay Inc. A McGill University graduate Henry Machalani has established his entrepreneurial company named Mistplay Inc. back in 2016. It’s a mobile gaming technology company that connects millions of Android Users to...

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• In order to execute Strategy 2025 (which supersedes Strategy 2018) in response to an emissions scandal, do you believe what was suggested in the article is the best approach? Supported by credible resources, discuss why it is the best approach or propos

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 To deploy extra intelligent innovative technologies for customer’s satisfaction & quality  To increase unit sales to more than 10 million vehicles a year  To enhance return on sales before tax to at least 8% which guaranteed even in economic crisis  Aimed to become the top employer...

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