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Marketing Management

Complete Course BUS 5112 Marketing Management

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Explore and determine if the local brand you picked has a well-defined and executed brand strategy? What are the elements of the local brand strategy that enabled it to achieve this success?

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Brand: A brand is a name, term, design, symbol, or any other feature that identifies good or service which is differentiable from others. (Wikipedia - Brand) Brand Strategy: A marketing plan for long term goals that can be achieved with evolution of successful brand. Background: Two local boys, An...

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What roles do personal or demographic factors play in consumer/customer decision to purchase product or service? How do these factors influence consumer behavior?

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Culture refers to a shared beliefs, customs, behaviors and attitude that characterized the society. The demographic/societal factor play more dominant roles compared to personal factor and can cause deviation from general patterns of consumer decision making. Cultures affect the way people search an...

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Identify the product(s) that your company manufactures and sells Develop a statement of your target market(s) Develop a statement of your competitor’s target market(s) Develop a value proposition statement.

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Healthy Food is a Key of Healthy Society, by labeling the slogan just to enter in the market and compete with the variety of other sandwich maker companies without disturbing their formation but start with uniqueness of our product as a sheer brand. Comparatively, Burger King (An Example) who are...

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Customer Relationship Management (CRM)

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Customer relationship management (CRM) is the combination of practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle (Chai, Ehrnes & Kiwak; 2020). Goals of CRM: - The basic needs of CRM are • To provide ...

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Summary Product Life Cycle

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Web 1.0. 2.0, 3.0 Product Life Cycle, Facebook has been banned in some part of the world so as YouTube under the Hate Speech restrictions, therefore the data is not secure in that platform. According to Marketing Management, Web 2.0 portal is at its Mature Stage. Another advancement in technolo...

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Summary Traditional & Non-Traditional Media

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Advertising is only part of a larger promotional mix that also includes publicity, sales promotion, and personal selling. Sales Promotion consists of consumer promotions (such as samples, coupons, and premiums); trade promotions (such as advertising and display allowances); and business and sales ...

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Summary Social media has become one of the most significant tools for businesses in the twenty-first century to reach out to their consumers, engage with them, communicate with the public, and market their products and services. It is incredibly enticing and powe

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Social Media Channels Changes in channels Multi-channel marketing The functions of channels of distribution The importance of direct selling: the sales force and direct marketing

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With this in mind, pick any product of your choice and write a reflection on effective advertisement for the product and address the following questions Effective Advertising:

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McDonald’s Current Marketing: McDonald’s is the world’s leading fast-food restaurant and is globally recognized. With over tens of thousands of stores spread across 119 countries, McDonald’s serves an astounding 50 million customers daily. McDonald’s is actively working to change their i...

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Summary Invention vs Innovation:- The invention creates something NEW; Innovation creates something that SELLS (Mathew Herbert, 2016). 1. The invention is a fresh idea and how it works in theory, however innovation is practical implementation. 2. The invention re

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Product Process Manager: - A responsible leader whose role is strategic and much like CEO for the product, who set and owns overall production process, direction and stays until the product may be removed from the market who is also responsible for the profit & loss function of the product. Roles ...

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Summary 1. Read the article: “Exploring Factors That Influence Consumer Loyalty to Automobile Dealerships in New York.” and then perform the following: Provide some customer retention strategies which benefits organizations What actions are involved before the f

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Customer Retention Strategies: - 1. Targeting Customer for Retention: By providing them premium maintenance services according to defined classification of product purchase plan. 2. Bonding: Connect them with promotional price offers and discount with product inspection strategy. 3. Internal Mark...

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2. The purpose of strategic planning is to find ways in which an organization can best use its strengths to take advantage of opportunities within the environment.

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I find this mission statement Customer Oriented in a broader sense for future as well. If you see the statement, " Earth's most customer-centric ", it revolves around customers which means they want to build it as a Global company and covering as many customers as possible. However, regarding the...

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Summary Brand & Branding

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• What are the benefits of globalizing a brand? The major benefits are: -  More target audience  More revenue generation leads to more profit.  More customer loyalty  Generate strong market competition • What are the unique challenges to this type of brandin...

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CRM - 2. What did you find to be the most useful information for you as a business professional?

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I believe my personal creativeness has increased, and I now tend to think "outside the box" in order to solve complex problems. Marketing strategies determine how a brand is perceived, how to price its products, and which consumers to target, and I have learned that social media has become the mai...

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Importance of Integrated Marketing Communications (IMC): -

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Integrated marketing communication is important to have a competitive edge in the market. It plays a vital role in integrating all the essential components of marketing to communicate a similar message to potential and existing customers. Ø IMC creates brand awareness among customers at a minimal ...

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Summary Give some specific examples of where you think marketing “crosses the line” into unethical behavior. Ethical Marketing Unethical Marketing • Reputation - Companies maintain ethical norms or expectations build a positive reputation with the public. • Cust

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Ethical vs Unethical Marketing: Ethics are moral guidelines that indicate which behaviors are acceptable and which are not. Ethics in marketing refers to making honest and true claims about a product to attract customers. On the other hand, unethical marketing practices are those that are harmful ...

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The art of marketing starts when a product is produced and stops when the product is transferred to the open market. Marketing strategy determines how a product is sold. A well-planned marketing strategy influences the sale and profit of products. For a p

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Convenient & easy purchasing - Gudat (2020) states in research that 44% of customers preferred convivence when dealing with a brand. Customer service requirements increased in 2020, while easy-to-make returns did not appear on the list. The factors that drove loyalty, and engagement show variations ...

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• How many times more likely is it for a lead (potential customer) to convert when developed through employee social marketing? Why? Social Marketing: Social marketing is a strategy to create social change that raises awareness of a given problem or caus

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Metlife – My Father is Liar: - A short story of a father’s and his daughter’s daily life, a commercial with over one million views on Youtube, is described as one of the most touching advertisements ever published (Kelly Margatina: 2018). The advertisement is about a father-daughter relation...

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Tim Hortons

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Marketing Evaluation of Tim Horton through Traditionally known components of 4Ps. 1. Tim Hortons Product Strategy: Tim Hortons sells coffee, tea, hot chocolate,[120] and soft drinks. The menu contains a number of other baked goods, such as donuts (doughnut) holes (branded as Timbits), muffins, cro...

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Tesla’s PLC & Marketing Strategy: - Tesla’s mission is to accelerate the world’s transition to sustainable energy. Nowadays, the whole world is facing challenges like Global Warming, Rapid climate alterations, etc. therefore Tesla is at the vanguard of th

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However, Harley-Davidson's life cycle has now entered the Mature Stage after the “recycle” from the 80s’ (Kotler, Principles of Marketing, 10th ed. 2003). Features of Tesla Electronic Vehicle: - • Tesla is an American Electric Car & Clean Energy company based in Texas, the USA founded by ...

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Summary these are among the types of help a firm can get by utilizing a channel’s partner. They are an important part of an organization as they act as the extension of the company and specialize in promoting the product. Some of the ways they add value to the pr

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The direct channel applies typically in businesses like 1. Small Local Shops and 2. Custom-made high-value products (e.g., machinery) or services for industrial markets or producer-to-government buyers (Lamb, Hair, & McDaniel, 2013). The indirect channel does not apply to companies mass-producing h...

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Assume that you are a sales consultant for a local product or service. Prepare an analysis for the company and address the following: Sales Consultant: Sales consultants are salespersons who use the consultative approach to find potential customers for

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1. Provide a brief background of the company and mention the major markets. Mistplay Inc. A McGill University graduate Henry Machalani has established his entrepreneurial company named Mistplay Inc. back in 2016. It’s a mobile gaming technology company that connects millions of Android Users to...

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• In order to execute Strategy 2025 (which supersedes Strategy 2018) in response to an emissions scandal, do you believe what was suggested in the article is the best approach? Supported by credible resources, discuss why it is the best approach or propos

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 To deploy extra intelligent innovative technologies for customer’s satisfaction & quality  To increase unit sales to more than 10 million vehicles a year  To enhance return on sales before tax to at least 8% which guaranteed even in economic crisis  Aimed to become the top employer...

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Need Recognition: - While having a Family Trip to other city, I decided to book resting place for weekend. I checked the online websites i.e. Expedia, Booking etc. I found www.booking.com more comprehensive and had wide range of hotels, inns, resting plac

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Buyer’s Behavior: It refers to an act or decision which the people undertake to buy products or services for single or collective usage. Model of Consumer’s Buying Behavior: The model is a well-structured step-by-step process which shows Buying is also an art. Under the influence of market...

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