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Digital Marketing - all tutorials + lectures
Bundle of all tutorial and lecture summaries. The best preparation for the exam.
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Summary Tutorial 1: Reading an academic digital marketing paper
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Summaries of the relevant papers for each tutorial session. Emphasis on Study Design, Results & Implications.
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Lecture Summary - Digital Marketing
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Summary of all Lectures throughout the Digital Marketing Course. Also Guest Lecture
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Add to cartSummary of all Lectures throughout the Digital Marketing Course. Also Guest Lecture
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Tutorial Summary 8: Digital Service Adoption
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Summary of articles discussed during the tutorial. Emphasis on Study Design, Results and Implications
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Summary Tutorial 7: Electronic word of mouth
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Summary of articles discussed during the tutorial. Emphasis on Study Design, Results and Implications
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Summary Tutorial 6: Digital Signals in the customer journey
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Summary of articles discussed during the tutorial. Emphasis on Study Design, Results and Implications
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Summary Tutorial 4: Mobile Apps
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Summary of articles discussed during the tutorial. Emphasis on Study Design, Results and Implications
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Summary Tutorial 3: Influencer Marketing
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Summary of articles discussed during the tutorial. Emphasis on Study Design, Results and Implications
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Summary Tutorial 2: Marketing Channels
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Summary of articles discussed during the tutorial. Emphasis on Study Design, Results and Implications
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