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Marketing Automation Is A Key Piece Of Lead Nurturing Because It's How You Deliver Information. How Is Marketing Automation Defined? - ANS - The software that exists with the goal of automating your marketing actions. Situational Example: You Are Tasked With Generating Twice The Amount Of Qualif...

Why is social media an important part of inbound marketing? Social media helps you reach millions of people in distant countries. Users have the best customer service experiences in social media. Social media is a one-to-one medium you can use to market in a direct, human way. Social media has b...

Which network has the longest life for a piece of content? - ANS - Pinterest True or false? A buyer persona is as important as business objectives when developing a social media strategy. - ANS - True Why would you want a service to help you manage and discover influence? - ANS - To identify ind...

Why is social media an important part of inbound marketing? - ANS - social media has a one-toone medium you can use to market in a direct human way When you dig deeper into the development of your buyer persona, what type of information do you want to consider? - ANS - psychographics will provide ...

Why use inbound marketing? - ANS - • Part of the conversation • Get the right people to your site • Empower customers What is essential for successful inbound strategy? - ANS - Analysis What are the stages of inbound methodology? - ANS - Attract, convert, close, delight What are the funda...

All of the following are content marketing practices EXCEPT: - ANS - technical SEO Which best describes the content marketing and inbound marketing relationship? - ANS - success relies on both as each serves a different function Fill in the blank: To effectively tell your business' story, you ne...

All of the following are examples of a SMART goal except: - ANS - Significantly reduce the amount of time the team spends on creating content. Which of the following is NOT a category you should organize your content audit by? - ANS - Content Length True or False? Social Media is a key driver fo...

What is the definition of an email marketing strategy? - ANS - A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel When was the first email sent? * - ANS - 1970's How can email marketing fuel your overall inbo...

What Is The Definition Of An Email Marketing Strategy? - ANS - A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel. When was the first email sent? - ANS - 1970s How Can Email Marketing Fuel Your Overall Inbound...

What is the definition of contact management? - ANS - A strategy that focuses on using a software program to easily store and source a contact's information, including their name, contact history, email information, and more. ___________ is the software that exists with the goal of automating yo...

Which of the following Sales Hub tiers have access to workflows (HubSpot's automation platform)? - ANS - Sales Hub Enterprise only What's an ideal customer profile? - ANS - A checklist of the most basic attributes someone needs to have in order to be successful as your customer. True or false?...