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MKT 315 Full Course of Discussions, Assignments, Quiz, Midterm and Final Exam (Bundle) (well explained)
MKT 315 Full Course of Discussions, Assignments, Quiz, Midterm and Final Exam (Bundle) (well explained)
[Montrer plus]MKT 315 Full Course of Discussions, Assignments, Quiz, Midterm and Final Exam (Bundle) (well explained)
[Montrer plus]MKT-315 Midterm Chapters 1 - 4 
Chapter 1 
Marketing: 
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging 
offerings that have value for customers, clients, partners, and society at large 
Marketing Concept: 
the business orientation model that i...
Aperçu 2 sur 11 pages
Ajouter au panierMKT-315 Midterm Chapters 1 - 4 
Chapter 1 
Marketing: 
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging 
offerings that have value for customers, clients, partners, and society at large 
Marketing Concept: 
the business orientation model that i...
b. marketing information system 
What is the process that determines what is needed, how to collect it, analyze it, and use it for effective 
market planning? 
a. control 
b. marketing information system 
c. ansoff matrix 
d. SMART goals 
c. cause marketing 
Pete's Car Wash will donate 10% of Plati...
Aperçu 3 sur 18 pages
Ajouter au panierb. marketing information system 
What is the process that determines what is needed, how to collect it, analyze it, and use it for effective 
market planning? 
a. control 
b. marketing information system 
c. ansoff matrix 
d. SMART goals 
c. cause marketing 
Pete's Car Wash will donate 10% of Plati...
Assurance 
The customers' evaluation of the competence of the service provider. 
Customer Gap 
The difference between customer expectations and customer perceptions. 
Customer Satisfaction 
A form of measurement of service quality where customers indicates their level of satisfaction with the 
serv...
Aperçu 2 sur 14 pages
Ajouter au panierAssurance 
The customers' evaluation of the competence of the service provider. 
Customer Gap 
The difference between customer expectations and customer perceptions. 
Customer Satisfaction 
A form of measurement of service quality where customers indicates their level of satisfaction with the 
serv...
1. Profit equation 
2. Pricing strategies (skimming, penetration, etc.) 
a. Penetration, Skimming, Competition 
3. Wholesalers, retailers; 
a. Merchant wholesalers – buy and take title to merchandise: 
b. General merchandise wholesalers – broad selection of products 
c. Specialty merchandise who...
Aperçu 1 sur 3 pages
Ajouter au panier1. Profit equation 
2. Pricing strategies (skimming, penetration, etc.) 
a. Penetration, Skimming, Competition 
3. Wholesalers, retailers; 
a. Merchant wholesalers – buy and take title to merchandise: 
b. General merchandise wholesalers – broad selection of products 
c. Specialty merchandise who...
Quizz 2 
1.- Examples of neuromarketing research are: 
 Brain activity 
Emotional response to an ad or product 
Eye movement tracking 
All of the above 
2.- What is market segmentation? 
Dividing the entire market into groups of consumers 
3.- Which of the following does not cover marketing data: 
C...
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Ajouter au panierQuizz 2 
1.- Examples of neuromarketing research are: 
 Brain activity 
Emotional response to an ad or product 
Eye movement tracking 
All of the above 
2.- What is market segmentation? 
Dividing the entire market into groups of consumers 
3.- Which of the following does not cover marketing data: 
C...
Quizz 1 
1.- Marketing includes which of the following activities? 
Pricing a product 
2.- What is the process called when the wholesalers and manufacturers segment their markets 
much the same way as retailers? 
B2B segmentation 
3.- Which is NOT a key strategic decision in formulating a marketing ...
Aperçu 1 sur 4 pages
Ajouter au panierQuizz 1 
1.- Marketing includes which of the following activities? 
Pricing a product 
2.- What is the process called when the wholesalers and manufacturers segment their markets 
much the same way as retailers? 
B2B segmentation 
3.- Which is NOT a key strategic decision in formulating a marketing ...
Luke 6:31 Do to others as you would have them do to you. 
Thoughts & Reflections 
 Distribution encompasses the processes and 
organizations that move products and services from 
manufacturers and service providers to consumers. 
 A distribution channel can be one or more 
organizations fr...
Aperçu 3 sur 17 pages
Ajouter au panier Luke 6:31 Do to others as you would have them do to you. 
Thoughts & Reflections 
 Distribution encompasses the processes and 
organizations that move products and services from 
manufacturers and service providers to consumers. 
 A distribution channel can be one or more 
organizations fr...
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