This bundle has both parts of the course Marketing Mix Management (Y05129). First part is Marketing Mix Effectiveness (Prof Kathleen Cleeren) and the second part is Consumer Behavior towards the marketing mix (Prof Tine De Bock). In both documents all the courses and papers on Toledo are summarized...
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Summary of the part 'Consumer behavior towards the marketing mix' in the course Marketing Mix Management (Prof Tine De Bock). This course has code Y05129 and is taught in the Master in Commercial Sciences (Master handelswetenschappen, KU Leuven Carolus Antwerp) as a compulsory or elective course. Th...
Preview 4 out of 61 pages
Add to cartSummary of the part 'Consumer behavior towards the marketing mix' in the course Marketing Mix Management (Prof Tine De Bock). This course has code Y05129 and is taught in the Master in Commercial Sciences (Master handelswetenschappen, KU Leuven Carolus Antwerp) as a compulsory or elective course. Th...
Summary of the part 'Marketing Mix Effectiveness' in the course Marketing Mix Management (Prof Kathleen Cleeren). This course has code Y05129 and is taught in the Master in Commercial Sciences (Handelswetenschappen, KU Leuven Carolus Antwerp) as a compulsory or elective course. All lectures and pape...
Preview 4 out of 46 pages
Add to cartSummary of the part 'Marketing Mix Effectiveness' in the course Marketing Mix Management (Prof Kathleen Cleeren). This course has code Y05129 and is taught in the Master in Commercial Sciences (Handelswetenschappen, KU Leuven Carolus Antwerp) as a compulsory or elective course. All lectures and pape...
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