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Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 17 | 7th edition 2023

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Exposure - -Occurs when consumers come into contact with information in the environment, some-times through their own intentional behaviors and sometimes by accident. -Attention - -The process by which consumers select information in the environment to interpret. Also, the point at which consumers become conscious or aware of certain stimuli. -In

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