consumer decision making process - 1. need recognition/Problem and opportunity 2. information search 3. evaluation of alternatives 4. Decision 5. purchase 6. post purchase behavior Market development strategy - This growth strategy uses existing products to capture new markets. This may be a good s...
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A/B testing - A marketing experiment where two variants of a campaign are tested to see which one is most effective Accommodation - Style of handling conflict focused on empathy over self-interest Adaptive selling - Using social styles to customize a sales approach to the specific customer adm...
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Add to cartA/B testing - A marketing experiment where two variants of a campaign are tested to see which one is most effective Accommodation - Style of handling conflict focused on empathy over self-interest Adaptive selling - Using social styles to customize a sales approach to the specific customer adm...
Price Gouging - drives up the cost of a product to increase profit (type of price ethics) Five steps of marketing planning process - Mission Statement, Situations Analysis, Objectives, Strategy Development, and Monitoring & Control Mission Statement - Vision statement, why the marketing plan ex...
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Add to cartPrice Gouging - drives up the cost of a product to increase profit (type of price ethics) Five steps of marketing planning process - Mission Statement, Situations Analysis, Objectives, Strategy Development, and Monitoring & Control Mission Statement - Vision statement, why the marketing plan ex...
Marketing strategy SWOT Analysis - examines the internal (controllable) and external (uncontrollable) factors that impact the organization and its strategies. SWOT internal factors - strengths and weaknesses, controllable. ex: financial resources, technical resources, human resources, product ...
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Add to cartMarketing strategy SWOT Analysis - examines the internal (controllable) and external (uncontrollable) factors that impact the organization and its strategies. SWOT internal factors - strengths and weaknesses, controllable. ex: financial resources, technical resources, human resources, product ...
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