Marketing 301 (100% Correct)

Marketing correct answers The activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large Requirements for Marketing to Occur correct answers - Parties with unsatisfied needs - A desire and ability to be satisfi...

Hershey and Mars (the maker of M&Ms) offer tasty chocolate at affordable prices. However, they also contribute to a national obesity epidemic that harms consumer health. This statement is indicative of an ABSENCE of a _____ philosophy in their operations. A. marketing concept B. product concept C...

State of deprivation (phys: food, warmth, safety; social: belonging, affection; individual: knowledge, self-expression) correct answers Need Form that needs take as they are shaped by culture and individual personality correct answers Want Wants backed by buying power correct answers Demand ...

Strategic Planning correct answers Strategy = a matching process between external and internal factors internal = organizations goals and capabilities (focuses on publics, competitive advantage) external = Marketing Opportunities (focuses on consumer trends, economy, nature) Steps in Strat...

Hershey and Mars (the maker of M&Ms) offer tasty chocolate at affordable prices. However, they also contribute to a national obesity epidemic that harms consumer health. This statement is indicative of an ABSENCE of a _____ philosophy in their operations. correct answers Societal Marketing Concept ...

Marketing correct answers the process by which companies engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return Telling not selling, product should sell itself The marketing concept correct answers a philosophy in which...

Marketing correct answers process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return The Marketing Concept correct answers a philosophy in which achieving organizational goals depends on knowing the needs and wa...

marketing correct answers the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return needs correct answers states of felt deprivation wants correct answers the form human needs take as they are shaped by ...

Promotion Mix correct answers The specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships. (How you convey your message) Promotion Mix parts (5) correct answers 1. Advertising 2. Sales promotion 3. Personal selling 4. ...

Promotion correct answers Short term incentives to bring customers back or have them sign up for the first time (how you communicate to your customer about a product/service) • Ex: bounce back- Papa John's coupons on the pizza box (lead to higher loyalty) Promotion Mix: Goals correct answers ...

price correct answers the amount of money charged for a product or service, or the sum of all the values that customers exchange for the benefits of having or using the product or service value-based pricing correct answers uses the buyer's perceptions of value rather than the seller's cost (ex...

Mission Statement correct answers -A statement of the organization's purpose -What is our business? Who is the customer and what do they value? What are our core competencies? What should our business be? -Good mission statements are market oriented, specific, realistic, motivating, and illustrat...