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CSUF BUNDLED exams 2023 with 100% correct answers
CSUF exam 2023 with 100% correct answers CSUF: MKTG 351 Chapter 17 exam 2023 with 100% correct answers
[Meer zien]CSUF exam 2023 with 100% correct answers CSUF: MKTG 351 Chapter 17 exam 2023 with 100% correct answers
[Meer zien]What is advertising? - correct answer --a popular form of promotion 
 
Why do new brands w/small market share tend to spend more for advertising and sales promotion? - correct answer --a certain minimum level of exposure is needed to measurably affect purchase habits 
-after certain level of spendin...
Voorbeeld 2 van de 7 pagina's
In winkelwagenWhat is advertising? - correct answer --a popular form of promotion 
 
Why do new brands w/small market share tend to spend more for advertising and sales promotion? - correct answer --a certain minimum level of exposure is needed to measurably affect purchase habits 
-after certain level of spendin...
Production Orientation - correct answer -A philosphy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace 
 
Sales Orientation - correct answer -People will buy more goods and services if aggressive sales techniques are used and that high sale...
Voorbeeld 2 van de 7 pagina's
In winkelwagenProduction Orientation - correct answer -A philosphy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace 
 
Sales Orientation - correct answer -People will buy more goods and services if aggressive sales techniques are used and that high sale...
Promotional Mix - correct answer -1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
 
promotion - correct answer -Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a r...
Voorbeeld 2 van de 15 pagina's
In winkelwagenPromotional Mix - correct answer -1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
 
promotion - correct answer -Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a r...
marketing - correct answer -the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 
 
exchange - correct answer -people giving up something in order to receive something...
Voorbeeld 2 van de 6 pagina's
In winkelwagenmarketing - correct answer -the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 
 
exchange - correct answer -people giving up something in order to receive something...
marketing - correct answer -the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 
 
exchange - correct answer -people giving up something in order to receive something...
Voorbeeld 2 van de 10 pagina's
In winkelwagenmarketing - correct answer -the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 
 
exchange - correct answer -people giving up something in order to receive something...
What factors influence consumer behavior? - correct answer -1. Cultural 
2. Social 
3. Personal 
4. Psychological 
 
Cultural Factor - correct answer -Come from society as a whole / the culture in which we live (ex. - United States, California, Orange County, Fullerton) 
 
Includes Cultural, Subcul...
Voorbeeld 2 van de 6 pagina's
In winkelwagenWhat factors influence consumer behavior? - correct answer -1. Cultural 
2. Social 
3. Personal 
4. Psychological 
 
Cultural Factor - correct answer -Come from society as a whole / the culture in which we live (ex. - United States, California, Orange County, Fullerton) 
 
Includes Cultural, Subcul...
If a car company releases an affordable model, but the vehicle is only available in white, would it be successful in today's market? 
a. No, because consumers have specific wants 
b. Yes, the vehicle will be affordable 
c. No, white color is not appealing 
d. Yes, there is always a market for any p...
Voorbeeld 2 van de 9 pagina's
In winkelwagenIf a car company releases an affordable model, but the vehicle is only available in white, would it be successful in today's market? 
a. No, because consumers have specific wants 
b. Yes, the vehicle will be affordable 
c. No, white color is not appealing 
d. Yes, there is always a market for any p...
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