Marketo Certified Expert Certification exam 2023 with 100% correct answers Marketo Certified Professional (MCA) Exam Prep 2023 with 100% complete solutions
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Which two columns on the Program Performance Report are calculated using acquisition program? A. New Names B. Total Members C. Revenue per New Name D. Cost per Member (USD) E. Cost per New Name (USD) F. Revenue per Member (USD) correct answersA, E A marketer ran a program and did not ass...
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Add to cartWhich two columns on the Program Performance Report are calculated using acquisition program? A. New Names B. Total Members C. Revenue per New Name D. Cost per Member (USD) E. Cost per New Name (USD) F. Revenue per Member (USD) correct answersA, E A marketer ran a program and did not ass...
on Marketo servers correct answersWhere are Marketo landing pages hosted? Forms, rectangles, images correct answersWhat items do landing pages contain? TRUE correct answersTRUE or FALSE For best deliverability, emails should use tables for layout instead of CSS. FALSE: It's not recommende...
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Add to carton Marketo servers correct answersWhere are Marketo landing pages hosted? Forms, rectangles, images correct answersWhat items do landing pages contain? TRUE correct answersTRUE or FALSE For best deliverability, emails should use tables for layout instead of CSS. FALSE: It's not recommende...
Trigger correct answersan activity in a smart campaign that occurs when a web page is visited or a form is filled out. Trigger Campaign correct answersA smart campaign that contains at least one trigger in its smart list. Unsubscribed correct answersA field that indicates whether a person has ...
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Add to cartTrigger correct answersan activity in a smart campaign that occurs when a web page is visited or a form is filled out. Trigger Campaign correct answersA smart campaign that contains at least one trigger in its smart list. Unsubscribed correct answersA field that indicates whether a person has ...
How to block field updates from untrusted sources in a list import correct answersAdmin>Field Management>Search 'last'>Field Actions>Block Field Updates>Check List Import Untrusted Source>Apply What is blocking field updates important for? correct answers-preventing people's ...
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Add to cartHow to block field updates from untrusted sources in a list import correct answersAdmin>Field Management>Search 'last'>Field Actions>Block Field Updates>Check List Import Untrusted Source>Apply What is blocking field updates important for? correct answers-preventing people's ...
Marketing automation technology correct answersStreamlines, automates, and measures marketing tasks and workflows Marketo's nurture programs (do what) correct answersAdjust as people interact with them to guide leads through their buyer journey Lead nurturing correct answersThe process of col...
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Add to cartMarketing automation technology correct answersStreamlines, automates, and measures marketing tasks and workflows Marketo's nurture programs (do what) correct answersAdjust as people interact with them to guide leads through their buyer journey Lead nurturing correct answersThe process of col...
Flow: Add to List correct answersThis flow step is used to add people to lists. Flow: Append Data to a Field correct answersyou can add data such as Dan is interested in Waffle Makers with this flow step Flow: Call Webhook correct answersLet you interact with third party services. Send/receive...
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Add to cartFlow: Add to List correct answersThis flow step is used to add people to lists. Flow: Append Data to a Field correct answersyou can add data such as Dan is interested in Waffle Makers with this flow step Flow: Call Webhook correct answersLet you interact with third party services. Send/receive...
Marketing automation platforms do NOT have which functionality? A. Host landing pages B. Score leads C. Host your organization's website D. Segment your database correct answersC. Host your organization's website Which is NOT a reason to gate content for middle-funnel stage buyers? A. To l...
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Add to cartMarketing automation platforms do NOT have which functionality? A. Host landing pages B. Score leads C. Host your organization's website D. Segment your database correct answersC. Host your organization's website Which is NOT a reason to gate content for middle-funnel stage buyers? A. To l...
If you want to employ both an overall score and a behavior score in a smart campaign, what action should you take correct answersCreate separate flow actions Which of the following is not true about changing the value of a tag correct answersTag values can only be changed when not in use A sma...
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Add to cartIf you want to employ both an overall score and a behavior score in a smart campaign, what action should you take correct answersCreate separate flow actions Which of the following is not true about changing the value of a tag correct answersTag values can only be changed when not in use A sma...
Which two columns on the Program Performance Report are calculated using acquisition program? A. New Names B. Total Members C. Revenue per New Name D. Cost per Member (USD) E. Cost per New Name (USD) F. Revenue per Member (USD) A, E A marketer ran a program and did not assign a progr...
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Add to cartWhich two columns on the Program Performance Report are calculated using acquisition program? A. New Names B. Total Members C. Revenue per New Name D. Cost per Member (USD) E. Cost per New Name (USD) F. Revenue per Member (USD) A, E A marketer ran a program and did not assign a progr...
Where are Marketo landing pages hosted? correct answerson Marketo servers What items do landing pages contain? correct answersForms, rectangles, images TRUE or FALSE For best deliverability, emails should use tables for layout instead of CSS. correct answersTRUE TRUE or FALSE It's recomm...
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Add to cartWhere are Marketo landing pages hosted? correct answerson Marketo servers What items do landing pages contain? correct answersForms, rectangles, images TRUE or FALSE For best deliverability, emails should use tables for layout instead of CSS. correct answersTRUE TRUE or FALSE It's recomm...
In the Marketo Forms 2.0 editor, which function does Mask Input provide? correct answersEnforces a specific format for the field You have three mandatory fields that you want to always show on your form and five additional fields you want to ask over time. If you want to have a total of five fiel...
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Add to cartIn the Marketo Forms 2.0 editor, which function does Mask Input provide? correct answersEnforces a specific format for the field You have three mandatory fields that you want to always show on your form and five additional fields you want to ask over time. If you want to have a total of five fiel...
Why Marketing Automation? correct answersMktg Automation can deliver results in delivering consistent, personalized engagement at scale throughout each buyer's individual journey with your brand Why Mktg Automation? correct answersIt streamlines, automates, and measures marketing tasks and workf...
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Add to cartWhy Marketing Automation? correct answersMktg Automation can deliver results in delivering consistent, personalized engagement at scale throughout each buyer's individual journey with your brand Why Mktg Automation? correct answersIt streamlines, automates, and measures marketing tasks and workf...
If you clone an email program, the audience tile displayed in control panel (people and blocked) will be updated automatically? * T/F correct answersFalse, I have to press the spinning refresh wheel Which Marketo report will show opens, clicks and deliverability? correct answersEmail Performance...
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Add to cartIf you clone an email program, the audience tile displayed in control panel (people and blocked) will be updated automatically? * T/F correct answersFalse, I have to press the spinning refresh wheel Which Marketo report will show opens, clicks and deliverability? correct answersEmail Performance...
Which of the following can you use to filter the information displayed on the Calendar? Entry types; Program tags; Workspaces; All of the Above correct answersAll of the above When initially creating a program, which of the following is NOT an option? Cost; Channel; Type; Name correct answersCost...
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Add to cartWhich of the following can you use to filter the information displayed on the Calendar? Entry types; Program tags; Workspaces; All of the Above correct answersAll of the above When initially creating a program, which of the following is NOT an option? Cost; Channel; Type; Name correct answersCost...
The System Smart List "Possible Duplicates" uses the Duplicate Fields special filter. Which attribute does it use by default? a. Full Name b. Last Name c. ID d. Email Address correct answersd. Email Address Which folder in the Design Studio do uploaded images and assets go? a. Images and F...
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Add to cartThe System Smart List "Possible Duplicates" uses the Duplicate Fields special filter. Which attribute does it use by default? a. Full Name b. Last Name c. ID d. Email Address correct answersd. Email Address Which folder in the Design Studio do uploaded images and assets go? a. Images and F...
Which two columns on the Program Performance Report are calculated using acquisition program? A. New Names B. Total Members C. Revenue per New Name D. Cost per Member (USD) E. Cost per New Name (USD) F. Revenue per Member (USD) correct answersA, E A marketer ran a program and did not ass...
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Add to cartWhich two columns on the Program Performance Report are calculated using acquisition program? A. New Names B. Total Members C. Revenue per New Name D. Cost per Member (USD) E. Cost per New Name (USD) F. Revenue per Member (USD) correct answersA, E A marketer ran a program and did not ass...
What are different ways to Add/Remove Leads from a List correct answersSmart Campaign Flow Step (Add to List, Remove from List) Single Action Flow Step Dragging leads into a list in the tree List import Flow steps determine what happens to a lead in a List or smart list. Send an email, change ...
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Add to cartWhat are different ways to Add/Remove Leads from a List correct answersSmart Campaign Flow Step (Add to List, Remove from List) Single Action Flow Step Dragging leads into a list in the tree List import Flow steps determine what happens to a lead in a List or smart list. Send an email, change ...
A marketing manager has an engagement program with emails that have been activated and approved. The stream cadence has been set up, and the program turned on, but after the cast date, the manager can see that emails are not sent. Which step has been missed? A. The quality of the deliverabili...
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Add to cartA marketing manager has an engagement program with emails that have been activated and approved. The stream cadence has been set up, and the program turned on, but after the cast date, the manager can see that emails are not sent. Which step has been missed? A. The quality of the deliverabili...
Trying to run a campaign to change all state data values to empty. Which input in the flow would work? A. [[NULL]] B. NULL C. leave blank correct answersB Sara is making Segmentations, what should she remember as true? Choose Two. A. Segmentations and Smart Lists are the same. B. Can create ...
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Add to cartTrying to run a campaign to change all state data values to empty. Which input in the flow would work? A. [[NULL]] B. NULL C. leave blank correct answersB Sara is making Segmentations, what should she remember as true? Choose Two. A. Segmentations and Smart Lists are the same. B. Can create ...
Which situation is appropriate for resetting a customer's score to 0 according to Marketo's Lead Scoring Guide? a. A customer clicks an email and visits a site but has not purchased yet b. A customer visits a site seven days in a row but has not purchased yet c. A customer places items in the...
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Add to cartWhich situation is appropriate for resetting a customer's score to 0 according to Marketo's Lead Scoring Guide? a. A customer clicks an email and visits a site but has not purchased yet b. A customer visits a site seven days in a row but has not purchased yet c. A customer places items in the...
How can you determine which leads filled out the form on a specific landing page? a. Create a Landing Page Performance Report b. Create a form submission list in the Design Studio c. Create a smart list using the filter 'Filled out form' with the constraint of 'Web page' d. Create a smart ...
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Add to cartHow can you determine which leads filled out the form on a specific landing page? a. Create a Landing Page Performance Report b. Create a form submission list in the Design Studio c. Create a smart list using the filter 'Filled out form' with the constraint of 'Web page' d. Create a smart ...
If you want to employ both an overall score and a behavior score in a smart campaign, what action should you take correct answersCreate separate flow actions Which of the following is not true about changing the value of a tag correct answersTag values can only be changed when not in use A sma...
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Add to cartIf you want to employ both an overall score and a behavior score in a smart campaign, what action should you take correct answersCreate separate flow actions Which of the following is not true about changing the value of a tag correct answersTag values can only be changed when not in use A sma...
Which of the following CANNOT be used to filter data for Smart Lists? A) The number of unique web page visits. B) Fields on a lead record. C) Membership in a program. D) Activities from the Activity Log in the past 90 days. correct answersA) The number of unique web page visits. Which of t...
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Add to cartWhich of the following CANNOT be used to filter data for Smart Lists? A) The number of unique web page visits. B) Fields on a lead record. C) Membership in a program. D) Activities from the Activity Log in the past 90 days. correct answersA) The number of unique web page visits. Which of t...
Which two columns on the Program Performance Report are calculated using acquisition program? correct answersNew Names & Cost per New Name (USD) A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost p...
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Add to cartWhich two columns on the Program Performance Report are calculated using acquisition program? correct answersNew Names & Cost per New Name (USD) A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost p...
A marketing manager needs to gate a piece of content on the company website. Which three channel and program types correspond to this activity? A. An Email program with the channel "Email" B. A Default program with the channel "Email" C. An Event program with the channel "Web Form" D. A ...
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Add to cartA marketing manager needs to gate a piece of content on the company website. Which three channel and program types correspond to this activity? A. An Email program with the channel "Email" B. A Default program with the channel "Email" C. An Event program with the channel "Web Form" D. A ...
a,b,c,e correct answersWhich of the following are ways to become a member of a program? (Choose all that apply) a. Fill out a form inside of a program b. Import into the program member tab c. Attend a webinar synced with the program d. Import into a static list in the program e. Program statu...
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Add to carta,b,c,e correct answersWhich of the following are ways to become a member of a program? (Choose all that apply) a. Fill out a form inside of a program b. Import into the program member tab c. Attend a webinar synced with the program d. Import into a static list in the program e. Program statu...
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