MCE Exam Prep - Difficult Questions/MCE Exam Q&A 2023/MCE - Sample Questions & Misc./MCE EXAM QUESTIONS AND ANSWERS/MCE EXAM QUESTIONS AND ANSWERS/MCE Exam Prep/MCE Test One/MCE Exam 2/MCE Test Three/MCE EXAM: TARGETING & PERSONALIZATION/MCE EXAM QUESTION

You need to comply with US spam legislation. Which of the following subscription management approaches is the most commonly used? a. Opt-out b. Opt-in d. Double opt-in - Answer- A You need to comply with Canadian spam legislation. Which of the following subscription management approaches is th...

a,b,c,e - Answer- Which of the following are ways to become a member of a program? (Choose all that apply) a. Fill out a form inside of a program b. Import into the program member tab c. Attend a webinar synced with the program d. Import into a static list in the program e. Program status flo...

A marketer needs to comply with Canada's Anti-Spam Legislation. On the landing page forms, an opt-in checkbox is provided for those who enter Canada in the Country field.Which form fu

A marketing manager needs to gate a piece of content on the company website. Which three channel and program types correspond to this activity? A. An Email program with the channel "Email" B. A Default program with the channel "Email" C. An Event program with the channel "Web Form" D. A ...

How can you determine which leads filled out the form on a specific landing page? A. Create a form submission list in the Design Studio B. Create a smart list using the filter 'Filled out form' with the constraint of 'Web page' C. Create a Landing Page Performance Report D. Create a ...

Define Strategy: - Answer- The coordinated set of actions that managers take to outperform organization's competitors and achieve superior success. -Provides direction and guidance (What you should/should not do) What allows companies to maximize their success? - Answer- Knowing how to look a...

What is a prerequisite for using dynamic content? - Answer- An approved segmentation Which three steps should a marketer use to make an unsubscribe page appear in the reader's local language? - Answer- Update the individual languages and set your default Create a segmentation for language wit...

True or False: The concept of economic profit and the capital budgeting problem are similar in that both consider the effect of the profitability of a project. - Answer- False; they both consider profit Typical sources of money for an investment in differentiation include: - Answer- equity, debt,...

A/B Testing Types - Answer- subject line, whole email, from address, date/time Engagement program content types - Answer- email and program Prior to launching an Engagement Program... - Answer- Content must be activated, stream cadence must be set, program status must be on 5 A/B test winni...

Why is the current geological era referred to as the Anthropocene? - Answer- The anthropcene era is the geological era that humans are dominating the climate and the environment. Humans have had the biggest impact on the climate and environment in the past 100 years. Define an ecosystem service -...