UCLA COMM 10 Exam Bundle

What are the 4 functions of mass media? - ANSWERContent Medium Manifest Latent What is Content? - ANSWERthe media functions as a source of information ex: during elections: newspapers - give you information about election, candidates, etc. - key in helping one vote ex: influencing on h...

content function - ANSWERfunction of the media is tied to the content of what you are watching ex: weather channel influences what we wear to school that day medium function - ANSWERrelated to the use of the media ex: mating function: movies provide a place for people to get to know each other ...

5 Storage Related Issues - ANSWER(CLARP) Capacity, Longevity, Accessibility, Reproducibility, Portability C (CLARP) - ANSWER(Storage Related Issues) Capacity: how MUCH can be stored (i.e. books can hold much more info than cave paintings) MINIATURIZATION of content has aided capacity & portabilit...

20th Century - ANSWERGreatest boom Invention of digital medias (wake up to clock radio, watch netflix etc.) "massiest of mass media is TV" Mass Media distinction: Content - ANSWERSpecific info you need/ want (The "vote guide" in a newspaper, The weather determines how you'll dress in a day...

Mass Media - ANSWER- creation of electronic media --> mass media is pervasive, central - consumes 1/3 of the average day (internet and TV) Functions of the Mass Media - ANSWER-content -medium -manifest -latent call me maybe later Content Function - ANSWERthe media functions as a sourc...

20th century: age of mass communication - ANSWERinvention of electronic mass media radio, television, internet 21st century: always connected to mass media - ANSWERmedia activities consume more than 1/3 of the average american's day - mass media is the primary activity while other activities a...

THREE APPROACHES TO COMMUNICATION RESEARCH AT UCSD - ANSWERINTERPRETIVE STUDIES SOCIAL FORMATIONS SITUATED PRACTICES SITUATED PRACTICES - ANSWERStudying how humans make and share meaning through interaction with each other, their technologies, and their environment. Media materially shap...

traditional tabloid advocacy entertainment - ANSWEREntman's four categories of journalism standards accuracy balance holding government accountable advertising - ANSWERways to distinguish categories standards - ANSWERrelying on people with basis to be believed accuracy - ANSWERno mi...

Books - ANSWER1. The most specialized mass medium 2. Most varied in content 3. Most long-term power and influence Functions of Books - ANSWERUsed to communicate our most important thoughts, present new ideas, stimulate change, and educate Convenient for... - ANSWER1. Storage 2. Retrieval 3...

liberal democracy - ANSWERin the USA - majority rules liberal: regardless of what majorities think, certain rights cannot be violated, embodied in bill of rights 1st amendment - ANSWERcongress should make no laws against the freedom of press or speech tyranny of the majority - ANSWERrights ar...