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BUNDLE::::ALL MEJO EXAMS 2023/24|GUARANTEED SUCCESS
BUNDLE::::ALL MEJO EXAMS 2023/24|GUARANTEED SUCCESS
[Meer zien]BUNDLE::::ALL MEJO EXAMS 2023/24|GUARANTEED SUCCESS
[Meer zien]The Cycle 
Innovation breaks through the defenses of an established industry and becomes the basis of an insurgent industry; Open systems become closed then turn into monopolies before a disruptor comes and changes things 
 
 
 
Creative Destruction 
Innovation and growth are one in the same. New on...
Voorbeeld 2 van de 8 pagina's
In winkelwagenThe Cycle 
Innovation breaks through the defenses of an established industry and becomes the basis of an insurgent industry; Open systems become closed then turn into monopolies before a disruptor comes and changes things 
 
 
 
Creative Destruction 
Innovation and growth are one in the same. New on...
Define Public Relations 
a strategic communications process that builds mutually beneficial relations between organizations and their publics. 
 
 
 
Key Points of PR 
- A strategic communications process 
- Aims to build mutually beneficial relationships 
- A management function 
- Serves an organi...
Voorbeeld 2 van de 12 pagina's
In winkelwagenDefine Public Relations 
a strategic communications process that builds mutually beneficial relations between organizations and their publics. 
 
 
 
Key Points of PR 
- A strategic communications process 
- Aims to build mutually beneficial relationships 
- A management function 
- Serves an organi...
according to Dean King, to report bias means 
you try to stick to the facts 
 
 
 
who introduced printing with moveable type in Europe? 
Johannes Gutenberg 
 
 
 
according to Mr. Griffiths, the roles of the media are to: 
educate the public, hold government and industry accountable, comfort the af...
Voorbeeld 2 van de 7 pagina's
In winkelwagenaccording to Dean King, to report bias means 
you try to stick to the facts 
 
 
 
who introduced printing with moveable type in Europe? 
Johannes Gutenberg 
 
 
 
according to Mr. Griffiths, the roles of the media are to: 
educate the public, hold government and industry accountable, comfort the af...
Which of the following best describes the constitution? 
It is the supreme law of the United States and is difficult to amend. 
 
 
 
The U.S. Supreme Court case, Marbury v. Madison, established what power? 
The power of courts to interpret laws. 
 
 
 
Which of the following best reflects the meani...
Voorbeeld 2 van de 13 pagina's
In winkelwagenWhich of the following best describes the constitution? 
It is the supreme law of the United States and is difficult to amend. 
 
 
 
The U.S. Supreme Court case, Marbury v. Madison, established what power? 
The power of courts to interpret laws. 
 
 
 
Which of the following best reflects the meani...
What is intentional infliction of emotional distress? It is a _____ _____. 
severe emotional harm or deliberate or reckless conduct that is outrageous and extreme, determined by a jury (Hustler v. Falwell) 
 
Publication tort 
 
 
 
What is negligent infliction of emotional distress? It is a ______ ...
Voorbeeld 3 van de 17 pagina's
In winkelwagenWhat is intentional infliction of emotional distress? It is a _____ _____. 
severe emotional harm or deliberate or reckless conduct that is outrageous and extreme, determined by a jury (Hustler v. Falwell) 
 
Publication tort 
 
 
 
What is negligent infliction of emotional distress? It is a ______ ...
Peter Drucker 
A prolific management guru and the first scholar to write about how to manage knowledge workers. 
founder of modern management 
 
 
 
Lower-level managers 
center on super-vising others and monitoring individual performance (ie Program Director, Local Sales Manager) 
 
 
 
Middle mana...
Voorbeeld 2 van de 13 pagina's
In winkelwagenPeter Drucker 
A prolific management guru and the first scholar to write about how to manage knowledge workers. 
founder of modern management 
 
 
 
Lower-level managers 
center on super-vising others and monitoring individual performance (ie Program Director, Local Sales Manager) 
 
 
 
Middle mana...
In Virginia State Board of Pharmacy, 425 U.S. 748 (1976), the most important interest considered by the Court in assessing the constitutionality of the Virginia state statute was the right of which of the following? 
B. 
Consumers to receive commercial information in the economic marketplace. 
 
 
 ...
Voorbeeld 2 van de 15 pagina's
In winkelwagenIn Virginia State Board of Pharmacy, 425 U.S. 748 (1976), the most important interest considered by the Court in assessing the constitutionality of the Virginia state statute was the right of which of the following? 
B. 
Consumers to receive commercial information in the economic marketplace. 
 
 
 ...
Aristotle 
o Happiness is the ultimate human good 
- focus on ACTOR. 
o Virtue comes from a strong character, citizenship, and upbringing 
o Ends don't justify the means 
Aka: Final product wasn't worth what it took to get it 
 
 
 
The Golden Mean 
- Aristotle's theory 
- virtues lies at the mea...
Voorbeeld 2 van de 13 pagina's
In winkelwagenAristotle 
o Happiness is the ultimate human good 
- focus on ACTOR. 
o Virtue comes from a strong character, citizenship, and upbringing 
o Ends don't justify the means 
Aka: Final product wasn't worth what it took to get it 
 
 
 
The Golden Mean 
- Aristotle's theory 
- virtues lies at the mea...
Constitutional Sources of IP 
In 1790, Congress adopted copyright and patent laws to encourage authors to create new work. Federal law is nation's only copyright statute. 
 
"The Congress shall have the power ... to promote the Progress of Science and useful Arts, by securing for limited Times to ...
Voorbeeld 3 van de 18 pagina's
In winkelwagenConstitutional Sources of IP 
In 1790, Congress adopted copyright and patent laws to encourage authors to create new work. Federal law is nation's only copyright statute. 
 
"The Congress shall have the power ... to promote the Progress of Science and useful Arts, by securing for limited Times to ...
defamation 
false communications about another person that damage that person's reputation or bring her into disrepute; includes the forms of slander and libel 
 
 
 
damages 
monetary compensation that may be recovered in court by any person who has suffered loss or injury; may be compensatory for...
Voorbeeld 2 van de 9 pagina's
In winkelwagendefamation 
false communications about another person that damage that person's reputation or bring her into disrepute; includes the forms of slander and libel 
 
 
 
damages 
monetary compensation that may be recovered in court by any person who has suffered loss or injury; may be compensatory for...
What are the roadblocks to reaching audiences? 
-media and information glut: too much information about it. Due to social media, tv, radio, bloggers, etc. 
 
-taxing lifestyles: people are busy so they're picky about what they read. 
 
-diversity of audiences: referring to 1) we all have different ...
Voorbeeld 2 van de 12 pagina's
In winkelwagenWhat are the roadblocks to reaching audiences? 
-media and information glut: too much information about it. Due to social media, tv, radio, bloggers, etc. 
 
-taxing lifestyles: people are busy so they're picky about what they read. 
 
-diversity of audiences: referring to 1) we all have different ...
Journalism 2.0: Colonial Era Journalism 
Thomas Paine 
Party News Organs - political 
 
 
Journalism 2.0: Yellow Journalism Era 
Penny Newspaper 
Hearst & Pulitzer 
 
 
Journalism 2.0: Post World War II 
- non party but media mogul owned 
- impartial brokers 
- advertising based - appeal to largest ...
Voorbeeld 3 van de 21 pagina's
In winkelwagenJournalism 2.0: Colonial Era Journalism 
Thomas Paine 
Party News Organs - political 
 
 
Journalism 2.0: Yellow Journalism Era 
Penny Newspaper 
Hearst & Pulitzer 
 
 
Journalism 2.0: Post World War II 
- non party but media mogul owned 
- impartial brokers 
- advertising based - appeal to largest ...
Marbury v. Madison 
This established the power of courts to interpret laws. 
 
 
 
Stare Decisis 
What words mean let the decision stand? 
Refers to the notion that judges are generally expected to adhere to precedent. 
 
 
 
En Banc 
This means on the bench, An "XXX hearing" is before all judges ...
Voorbeeld 3 van de 21 pagina's
In winkelwagenMarbury v. Madison 
This established the power of courts to interpret laws. 
 
 
 
Stare Decisis 
What words mean let the decision stand? 
Refers to the notion that judges are generally expected to adhere to precedent. 
 
 
 
En Banc 
This means on the bench, An "XXX hearing" is before all judges ...
morals 
principles spelled out in various texts of religions 
 
 
 
laws 
rules passed by leaders of society with consequences for disobedience 
 
 
 
ethics 
standards of conduct based on certain agreed-on principles. Less about absolute right vs. wrong, and more about the conflict between difficul...
Voorbeeld 2 van de 11 pagina's
In winkelwagenmorals 
principles spelled out in various texts of religions 
 
 
 
laws 
rules passed by leaders of society with consequences for disobedience 
 
 
 
ethics 
standards of conduct based on certain agreed-on principles. Less about absolute right vs. wrong, and more about the conflict between difficul...
Four new practices and skills for which senior PR practitioners must assume 
-defining and instilling company values 
-building and managing multi-stakeholder relationships 
-enabling the enterprise with new media skills and tools 
-building and managing trust in all its dimensions 
 
 
 
T or F: Th...
Voorbeeld 2 van de 13 pagina's
In winkelwagenFour new practices and skills for which senior PR practitioners must assume 
-defining and instilling company values 
-building and managing multi-stakeholder relationships 
-enabling the enterprise with new media skills and tools 
-building and managing trust in all its dimensions 
 
 
 
T or F: Th...
What are the roadblocks to reaching audiences? Explain why is is a hinderance and could prevent us from reaching our audience?'' 
1. Media and info glut: infinite competition; users can choose from such an array of material 
2. Hectic lifestyles: audiences today are busier than ever with multiple ...
Voorbeeld 2 van de 7 pagina's
In winkelwagenWhat are the roadblocks to reaching audiences? Explain why is is a hinderance and could prevent us from reaching our audience?'' 
1. Media and info glut: infinite competition; users can choose from such an array of material 
2. Hectic lifestyles: audiences today are busier than ever with multiple ...
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