MKT 315 Quizzes Topic 1,MKT 315 MIDTERM 1 2, 5, 6, Final Exam, (Bundle)Distinction Grade

If a sudden ringing sound distracts an advertisement reader, and it prevents him from recalling the message, this unplanned event is called ________.  Noise  2 Because of ----, businesses are forced to be competitive:  Both internet and E-commerce 3 Tasty Pizza implements _______in...

Because of ----, businesses are forced to be competitive:  Both internet and E-commerce 2 Milton Friedman’s famous maxim, paraphrased: The social responsibility of business is to:  Make a profit  3 An income gained from business activities, this term means the gross (before taxes,...

 ________ conflict can occur when management at Eat and Run Restaurants disagree about specific discount rates for high school students.  Horizontal  2 An intensive distribution strategy would be best implemented for these products.  Soft drinks  3 What type of marketing cha...

MKT315 Final Exam Spring 2019 Study Guide (sections 5 to 8) 1. Profit equation 2. Pricing strategies (skimming, penetration, etc.) a. Penetration, Skimming, Competition 3. Wholesalers, retailers; a. Merchant wholesalers – buy and take title to merchandise: b. General merchandise wholesalers ...

Definition Matrix for Midterm (CAT) Vocabulary Word Definition Reactive CSR Occurs when a firm seeks to make positive social contributions as a way to compensate for previous negative impacts, or seeks to do the minimum required by law and society. Monopoly a market where only one firm sells t...

Chapters 3, 13, 1,4,14, 2, 5,6  1 A combination of products and services offered to consumers or other businesses is called:  Business’s offering concept  2 Although Desert Bottled Water has faced numerous lawsuits for manufacturing plant emissions that have polluted the ocean, it ...