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Principles of Marketing (BUSE2025) (Lecture Notes and Exam)
Complete summarised lecture notes for all chapters of the Block 1 marketing module at 2nd year, including a practice exam.
[Show more]Complete summarised lecture notes for all chapters of the Block 1 marketing module at 2nd year, including a practice exam.
[Show more](Chpt.17) Digital, Online, Social media, and Mobile Marketing
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Add to cart(Chpt.17) Digital, Online, Social media, and Mobile Marketing
(Chpt.14) Integrated Marketing Communications Strategy
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Add to cart(Chpt.14) Integrated Marketing Communications Strategy
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Add to cart(Chpt.12) Marketing Channels
(Chpt.10) Pricing: Understanding and Capturing Customer Value
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Add to cart(Chpt.10) Pricing: Understanding and Capturing Customer Value
(Chpt.9) Developing New Products and Managing The Product Life Cycle
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Add to cart(Chpt.9) Developing New Products and Managing The Product Life Cycle
(Chpt.8) Products, Services, and Brands
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Add to cart(Chpt.8) Products, Services, and Brands
Customer Value-Driven Marketing Strategy 
Creating Value for Target Customers
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Add to cartCustomer Value-Driven Marketing Strategy 
Creating Value for Target Customers
(Chpt.3) Analysing The Marketing Environment
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Add to cart(Chpt.3) Analysing The Marketing Environment
(Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships
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Add to cart(Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships
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(Chpt.1) Creating Customer Value and Engagement 
Introduction to Principles of Marketing
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Add to cart(Chpt.1) Creating Customer Value and Engagement 
Introduction to Principles of Marketing
A practice test covering all chapters to help you prepare for your exam.
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Add to cartA practice test covering all chapters to help you prepare for your exam.
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