BUNDLE - MKTG EXAMS

MKTG Exam 1 Questions & Answers 2023/2024 Marketing - ANSWER-creating, communicating, delivering and exchanging offerings that have value for customers etc. Exchange - ANSWER-people giving up something in order to receive something else they would rather have Four competing philosophies s...

MKTG Exam 1 Questions & Answers 2023/2024 Integrated Marketing Programs - ANSWER-Product, Price, Place, Promotion Marketing Process - ANSWER-1) Initial two steps: define who you are and understand the customer needs 2) Strategy: Segmentation, Targeting, Positioning (Tactics) 3) Tactics: Pr...

MKTG Exam 1 Questions & Answers 2023/2024 Self Reference Criterion - ANSWER-the unconscious reference of one's own cultural values, experiences, and knowledge as a basis for decisions ethnocentrism - ANSWER-occurs when people judge other cultures using the value structures of their own cult...

MKTG exam 2 questions & answers 2023/2024 what are the two functions of a brand - ANSWER-identify and differentiate waht are the two parts that make up a brand - ANSWER-brand name and brand mark seeing a brand can cause consumers to automatically think of the attributes of the firm - ANSW...

MKTG Exam 1 Questions & Answers 2023/2024 What are the four P's of the marketing mix? - ANSWER-Product, Price, Place, Promotion What is a product? - ANSWER-Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need What is p...

MKTG Exam 1 Questions & Answers 2023/2024 Marketing focuses on ___ and ___ consumer needs - ANSWER-discovering; satisfying What 4 factors are needed for marketing to occur? - ANSWER-1. two or more parties with unsatisfied needs 2. a desire and ability to have their needs satisfied 3. a way...

Mktg Exam 1 Questions & Answers 2023/2024 Exchange brings - ANSWER-efficiency A product is a good, service, or idea to _______ the customer's needs. - ANSWER-satisfy With_________________, individuals find exchange partners to obtain the items that they need. - ANSWER-decentralized excha...

MKTG Exam 1 Wolter Questions & Answers 2023/2024 What are the eras of diff. orientations in the history of american business? - ANSWER-simple trade, production era, sales era, marketing era are all companies now in the marketing era? - ANSWER-no, some companies are still in production era ...

MKTG Exam 1 Questions & Answers 2023/2024 1. Within the business environment, the marketing functions are responsible for the creation of time, place, ownership utility, and the production function creates "form" utility. - ANSWER-TRUE 2. What is the process for creating, communicating, de...

MKTG Exam 1 Questions & Answers 2023/2024 customer experience - ANSWER-customer's overall assessment of every interaction the customer has experienced with the business, from navigating the company website to talking to customer Marketing - ANSWER-the activity, set of institutions, and proc...

MKTG EXAM 1 QUESTIONS & ANSWERS 2023/2024 A statement of the firm's business based on a careful analysis of benefits sought by present and potential customers and an analysis of existing and anticipated environmental conditions is which of the following: - ANSWER-mission statement A marketi...

MKTG 3213 - Exam 1 Study Guide Questions & Answers 2023/2024 Marketing is _______________. a. Inefficient b. Exchange c. Manipulation d. Unnecessary - ANSWER-b. Exchange 2. No money is exchanged in ___________, the process of exchanging goods and services between two parties. a. mark...

Mktg Exam 2 Questions & Answers 2023/2024 This is dividing the total market into smaller segments - ANSWER-Segmentation This is selecting a certain segment to enter - ANSWER-Targeting Nations, regions, states, cities, neighborhoods, and climate are segments of what consumer market - ANSWE...

MKTG EXAM 4 QUESTIONS & ANSWERS 2023/2024 A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, direct marketing tools. This is the - ANSWER-Promotion Mix Which of the following is not a factor in the ...