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Marketing research
Detailed description of various marketing research methods. Analysis of various research methods and data collection techniques to reach a certain marketing decision.
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(P1) Describe main types of marketing research and (P2) Explain how different market research methods have been used to make a marketing decision with
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(P1) Describe main types of marketing research and (P2) Explain how different market research methods have been used to make a marketing decision with
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(P3) Plan market research for a selected product/service using appropriate methods of data collection.
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Plan market research for a selected product/service using appropriate methods of data collection.
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