GEB 3213 PACKAGE DEAL

clause - ️️string of language w/ subject and verb F.A.N.B.O.Y.S. - ️️For And Nor But Or Yet So action verb - ️️managing, analyzing, completing passive verb - ️️is, am, were, was camoflauged verbs - ️️-ion functional word - ️️express relations content w...

Individualism - ️️giving priority to one's own goals over group goals and defining one's identity in terms of personal attributes rather than group identifications Collectivism - ️️giving priority to the goals of one's group (often one's extended family or work group) and defining one...

What is culture? - ️️Coherent, learned, shared view of a group of people about life concerns that ranks what is important, furnishes attitudes about what things are appropriate, and dictates behavior What are the 3 keys to understanding culture? - ️️1. Attitudes 2. Behaviors 3. Values ...

1. Suppose you have written an article about a new product. Your company has developed an advertising campaign introducing the product to the market and has added it to their online sales menu. Once your article has been reviewed and posted, it is accessed online by a reader in another country who i...

Which of the following is a complex process of encoding and decoding information, ideas, and feelings? - ️️Communication Putting ideas into words, images, or actions takes place during which step in the communication process? - ️️Encoding Language that is difficult to understand or is ...

logical appeal - ️️taps into a consumer's desire for durability, convenience, or low prices emotional appeal - ️️connect people's desire to be respected, praised, remembered, or appreciated (usually luxury items) AIDA format - ️️-used for sales messages, claim request, & proposal...

What are approaches to communication dictated by? - ️️Cultural contexts - the cultural norms Why does the US prefer the direct approach? - ️️Because we value sincerity and openness. The US business culture favors _______ thinking. We prefer things explained in a ______ & _________ fa...

When we interpret other cultures based on our own cultural framework, what can happen? - ️️A biased view which can cause stereotyping. What is the prototype point-of-view? - ️️Though cultures display common characteristics which constitutes stereotyping, this allows for flexibility. It pr...