MKTG308 All Course Discussions, Assignments, Midterm, Final Exam (Bundle)

MKTG308 Week 2 Assignment; Instagram vs. Facebook

Week 2 Discussion: Websites and Blogging What are the elements of a great website and how does blogging impact the success of a website?

Week 3 Discussion: Social Networking Why should a business consider social media marketing? What are the opportunities and challenges? Why should a business consider social media marketing?

Based on the reading material so far, what do you feel are the greatest business challenges with social media marketing?

1. Question: Social media is best defined in the context of the previous industrial media paradigm. 2. Question: Online marketing rarely uses the internet for business leveraging. 3. Question: The ACT Methodology consists of three elements for successful online marketing: 4. Question: The attract...

Week 5 Discussion: Social Networking Opportunities ● Provide examples of social media networking for marketing opportunities. The first social media platform is Facebook. Facebook is one of the largest social media platforms. Facebook is one of the biggest local business directories as wel...

● What impact does web video have in social media marketing and what is the importance of engaging in social media discussions?

MKTG308 Week 7 Assignment; The Influence of Social Media on Modern Marketing

Why are strategies such as creating a social media policy, monitoring, and metrics important?

1. Question: On-site metrics measure activity that takes place directly on your site, whereas off-site metrics measure activity that happens on other sites where you and your customers interact 2. Question: A sock puppet is critical strategy for social marketing success. 3. Question: YouTube is cu...