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Essays Economic and Consumer Psychology Leiden
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Essay 1> Fear and Humor Essay 2> communicating anger appears to be the root deriving the most cooperation from a negotiation
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Evoking social interaction through the “angry-fearful-root of persuasion” References Dunn, L., & Hoegg, J. (2014). The impact of fear on emotional brand attachment. Journal of Consumer Research, 41, 152–168. Hendriks, H., Van den Putte, B., & De Bruijn, G.-J. (2013). Changing t...
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Add to cartEvoking social interaction through the “angry-fearful-root of persuasion” References Dunn, L., & Hoegg, J. (2014). The impact of fear on emotional brand attachment. Journal of Consumer Research, 41, 152–168. Hendriks, H., Van den Putte, B., & De Bruijn, G.-J. (2013). Changing t...
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Target Audience. essay 1> An audience of one: Behaviorally targeted ads as implied social labels. ). essay 2 Goal-attribute compatibility in consumer choice.
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Target Audience. essay 1> An audience of one: Behaviorally targeted ads as implied social labels. ). essay 2 Goal-attribute compatibility in consumer choice.
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Add to cartTarget Audience. essay 1> An audience of one: Behaviorally targeted ads as implied social labels. ). essay 2 Goal-attribute compatibility in consumer choice.
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Essay 1> motional brand attachment and brand personality: The relative importance of the actual and the ideal self. essay 2> utilitarian over hedonic qualities
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emotional attachment to the brand . motional brand attachment and brand personality: The relative importance of the actual and the ideal self. References Malär, L., Krohmer, H., Hoyer, W. D., Nyffenegger, B. (2011). Emotional brand attachment and brand personality: The relative importance of ...
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Add to cartemotional attachment to the brand . motional brand attachment and brand personality: The relative importance of the actual and the ideal self. References Malär, L., Krohmer, H., Hoyer, W. D., Nyffenegger, B. (2011). Emotional brand attachment and brand personality: The relative importance of ...
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Essay 1> An audience of one: Behaviorally targeted ads as implied social labels. Essay 2 > Goal-attribute compatibility in consumer choice.
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Essay 1> An audience of one: Behaviorally targeted ads as implied social labels. Essay 2 > Goal-attribute compatibility in consumer choice.
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Personal Statement/ Letter of motivation to Leiden University
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Personal Statement/ Letter of motivation to Leiden University
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