MARKETING INTELLIGENCE AND MANAGEMENT EXAMS PACK | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+

promotional mix Correct Answer: the combination of promotional tools—including advertising, public relations, personal selling, sales promotion, and social media—used to reach the target market and fulfill the organization's overall goals promotion Correct Answer: Communication by market...

When a customer invovlvement is high Correct Answer: When do consumers want to learn more about a product Long term memory Correct Answer: With repetition and elaboration, associations can get into high Correct Answer: Customer involvement is __________ on B2C specialty purchases Identifying t...

What is today's marketplace focused more on? Correct Answer: Customers _____ and _______ are the central players in the marketing exchange Correct Answer: Customer and Comapany Which order is correct for the marketing framework? Correct Answer: 5C's, STP, 4C's The first step in the marketin...

Analysis of variance and analysis of covariance are tests of differences between two means or median. Correct Answer: false The null hypothesis for ANOVA is that all means are not equal. Correct Answer: false The correlation coefficient between two variables varies depending on their underlyin...

Considering how managers use marketing research, which use applies to a manager who wishes to allocate resources in the best way to pursue business opportunities? Correct Answer: Marketing research used for planning All of the following statements describe attributes of successful marketing rese...

Target customers Correct Answer: Customers based on a predefined geographic boundary Market segmentation Correct Answer: Dividing a market through variables such as age, gender, education level, family size, occupation, income, and more Psychographic Correct Answer: Focus on the intrinsic tra...

When consumers examine products, they often compare an observed price to an internal price they remember. This is known as a(n) ________ price. Correct Answer: reference ________ price refers to what the consumers feel the product should cost. Correct Answer: fair While shopping at the mall, J...

Customers Correct Answer: What is today's marketplace focused more on? Customer and Comapany Correct Answer: _____ and _______ are the central players in the marketing exchange 5C's, STP, 4C's Correct Answer: Which order is correct for the marketing framework? The 5C's Correct Answer: T...

Elmo Corp., a manufacturer of personal computers and printers, recently established an office furniture exporting business. This is an example of _________. Correct Answer: Diversification Phoenix, a popular coffee shop chain in North America, recently opened 400 stores to cater to its rapidly...

Scope of Marketing Correct Answer: Marketing is the activity, set of institutions, and processes for creating, communicating and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing Mix Component's Correct Answer: Product, price, place, promo...

suggest solutions to problems Correct Answer: A SWOT analysis of a firm is least likely to distinctive competencies Correct Answer: The activities a firm does better than its competitors are known as political, legal, and ethical Correct Answer: Automobile manufacturers must comply with regulat...

Once a problem has been carefully defined, research projects should begin with a. a careful search for a marketing research agency. b. a comprehensive primary data collection effort. c. None of these are correct. d. a careful search for existing secondary data. e. All of these are correct. Cor...

suggest solutions to problems Correct Answer: A SWOT analysis of a firm is least likely to distinctive competencies Correct Answer: The activities a firm does better than its competitors are known as political, legal, and ethical Correct Answer: Automobile manufacturers must comply with regulat...

FencePro, a local company, has developed an entirely new mounting system for chain link fences. After acquiring a distributor, FencePro now has the ability to market its products nationwide. FencePro is most likely following a ________ strategy. Correct Answer: Market development Many managers...