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[Show more]4 Marketing Concepts - ANS>1) Production Concept - Fast, cheap and high volume. 
2) Product Concept - Superior, high quality product. 3) Selling Concept - Aggressive 
Sales & Promotions 4) Marketing Concept - Versatile, self-defining, customertargeted products. 
Marketing Process: 4 Steps - ANS&g...
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Add to cart4 Marketing Concepts - ANS>1) Production Concept - Fast, cheap and high volume. 
2) Product Concept - Superior, high quality product. 3) Selling Concept - Aggressive 
Sales & Promotions 4) Marketing Concept - Versatile, self-defining, customertargeted products. 
Marketing Process: 4 Steps - ANS&g...
The focal point of all marketing activities is - ANS>customers 
The marketing mix is known by what other name? - ANS>the four Ps 
Goods, services, or ideas offered in the exchange with customers are dealt with 
under the _____ category of the marketing mix - ANS>product 
Making the product ...
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Add to cartThe focal point of all marketing activities is - ANS>customers 
The marketing mix is known by what other name? - ANS>the four Ps 
Goods, services, or ideas offered in the exchange with customers are dealt with 
under the _____ category of the marketing mix - ANS>product 
Making the product ...
adage - ANS>a proverb, wise saying 
bonanza - ANS>(n.) A rich mass of ore in a mine; something very valuable, 
profitable, or rewarding; a source of wealth or prosperity; a very large amount; 
sudden profit or gain 
churlish - ANS>(adj.) lacking politeness or good manners; lacking sensitivi...
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Add to cartadage - ANS>a proverb, wise saying 
bonanza - ANS>(n.) A rich mass of ore in a mine; something very valuable, 
profitable, or rewarding; a source of wealth or prosperity; a very large amount; 
sudden profit or gain 
churlish - ANS>(adj.) lacking politeness or good manners; lacking sensitivi...
major segmentation variables (4) - ANS>(1) geographic, (2) demographic, (3) 
psychographic, (4) behavioral 
penetrated market - ANS>set of customers who are buying the company's product 
target market - ANS>qualified available market the company decides to pursue 
available market - ANS>...
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Add to cartmajor segmentation variables (4) - ANS>(1) geographic, (2) demographic, (3) 
psychographic, (4) behavioral 
penetrated market - ANS>set of customers who are buying the company's product 
target market - ANS>qualified available market the company decides to pursue 
available market - ANS>...
What is the definition of alignment? (from the book) - ANS>the situation in which a 
company's current and emerging business strategy is enabled, supported, and 
unconstrained by technology. The authors suggest that although alignment is good, 
there are higher states, namely synchronization and...
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Add to cartWhat is the definition of alignment? (from the book) - ANS>the situation in which a 
company's current and emerging business strategy is enabled, supported, and 
unconstrained by technology. The authors suggest that although alignment is good, 
there are higher states, namely synchronization and...
The implicit assumption behind the dilution method is that the capital markets have 
fairly valued the stock. - ANS>True 
Company A has unused debt capacity. Company B acquires Company A to enhance 
a. financing capability 
b. diversification 
c. cash flows 
d. none of the above - ANS>a. finan...
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Add to cartThe implicit assumption behind the dilution method is that the capital markets have 
fairly valued the stock. - ANS>True 
Company A has unused debt capacity. Company B acquires Company A to enhance 
a. financing capability 
b. diversification 
c. cash flows 
d. none of the above - ANS>a. finan...
strategy - ANS>where should we compete and how? integrated set of choices that 
positions the business in its industry so as to generate superior financial returns over 
time, 
Strong strategy is consistent, aligns with intended business model and positioning, 
How a business performs in its envi...
Preview 3 out of 19 pages
Add to cartstrategy - ANS>where should we compete and how? integrated set of choices that 
positions the business in its industry so as to generate superior financial returns over 
time, 
Strong strategy is consistent, aligns with intended business model and positioning, 
How a business performs in its envi...
ABC analysis - ANS>inventory control system that divides the inventory into three 
classes: A, B, and C, depending on the value and importance of the item 
accelerated depreciation method - ANS>allows asset own to take greater amounts of 
depreciation during early years of asset's life, defer...
Preview 4 out of 50 pages
Add to cartABC analysis - ANS>inventory control system that divides the inventory into three 
classes: A, B, and C, depending on the value and importance of the item 
accelerated depreciation method - ANS>allows asset own to take greater amounts of 
depreciation during early years of asset's life, defer...
Difference in goal and plan - ANS>a goal is adesired future circumstance or 
condition. a plan is a blueprint for goal achievement and specifies necessary actions 
Difference between mission and vision - ANS>a mission is the organizations reason 
for existence. a vision is a concise statement ...
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Add to cartDifference in goal and plan - ANS>a goal is adesired future circumstance or 
condition. a plan is a blueprint for goal achievement and specifies necessary actions 
Difference between mission and vision - ANS>a mission is the organizations reason 
for existence. a vision is a concise statement ...
Which of the following organizations is most likely to use project financing? 
a) a small start-up 
b) a financial services firm with an extensive client list 
c) a large consumer goods company 
d)a large public utility involved in infrastructure development - ANS>d) a large 
public utility invol...
Preview 2 out of 15 pages
Add to cartWhich of the following organizations is most likely to use project financing? 
a) a small start-up 
b) a financial services firm with an extensive client list 
c) a large consumer goods company 
d)a large public utility involved in infrastructure development - ANS>d) a large 
public utility invol...
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