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Trade Desk EXAMS BUNDLE | Questions and Complete Solutions/Verified Answers |Latest Update 2-24- 2025
Trade Desk EXAMS BUNDLE | Questions and Complete Solutions/Verified Answers |Latest Update 2-24- 2025
[Show more]Trade Desk EXAMS BUNDLE | Questions and Complete Solutions/Verified Answers |Latest Update 2-24- 2025
[Show more]The industry needs to begin giving credit to all levels of the purchase funnel - not 
just the last click. 
True 
False - Ans True 
Attribution for a desired event (e.g., a click or conversion) should be given to: 
All levels of the purchase funnel 
Top of the purchase funnel 
Bottom of the purchase...
Preview 2 out of 5 pages
Add to cartThe industry needs to begin giving credit to all levels of the purchase funnel - not 
just the last click. 
True 
False - Ans True 
Attribution for a desired event (e.g., a click or conversion) should be given to: 
All levels of the purchase funnel 
Top of the purchase funnel 
Bottom of the purchase...
What does "PII" stand for? - Ans Personally Identifiable Information 
In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per 
impression basis. - Ans True 
The major difference between a true DSP and an ad network is: - Ans An ad network focuses on 
both the ...
Preview 2 out of 7 pages
Add to cartWhat does "PII" stand for? - Ans Personally Identifiable Information 
In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per 
impression basis. - Ans True 
The major difference between a true DSP and an ad network is: - Ans An ad network focuses on 
both the ...
Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. - Ans 
True 
A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. - Ans 
False 
A data management platform (DMP) helps you evaluate audience data by: - Ans -Conducting 
look...
Preview 2 out of 12 pages
Add to cartDynamic Creative Optimization" creates a personalized ad for each user by using cookies. - Ans 
True 
A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. - Ans 
False 
A data management platform (DMP) helps you evaluate audience data by: - Ans -Conducting 
look...
Dynamic Creative Optimization" creates a personalized ad for each user by using 
cookies. 
True 
False - Ans True 
A demand-side platform (DSP) sells inventory on behalf of publishers across the 
internet. 
True 
False - Ans False 
A data management platform (DMP) helps you evaluate audience data b...
Preview 2 out of 5 pages
Add to cartDynamic Creative Optimization" creates a personalized ad for each user by using 
cookies. 
True 
False - Ans True 
A demand-side platform (DSP) sells inventory on behalf of publishers across the 
internet. 
True 
False - Ans False 
A data management platform (DMP) helps you evaluate audience data b...
Demanding Transparency and running on a whitelist or a blacklist are methods to 
ensure brand safety 
True 
False - Ans True 
WhiteOps is simply a text file that publishers drop onto their websites, stating the 
companies that are authorized to sell their inventory. This allows programmatic 
buyers ...
Preview 2 out of 6 pages
Add to cartDemanding Transparency and running on a whitelist or a blacklist are methods to 
ensure brand safety 
True 
False - Ans True 
WhiteOps is simply a text file that publishers drop onto their websites, stating the 
companies that are authorized to sell their inventory. This allows programmatic 
buyers ...
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