Marketing 301 (All solved)

Marketing correct answers The activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large Requirements for Marketing to Occur correct answers - Parties with unsatisfied needs - A desire and ability to be satisfi...

Marketing is defined as correct answers the process by which companies create value for customers & build strong customer relationships in order to capture value from customers in return. The Four P's of Marketing correct answers Product, Price, Place, Promotion Product correct answers What d...

Marketing correct answers the process by which companies engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return. What can marketers do to sell products easily? correct answers If the marketer engages consumers effectivel...

Marketing correct answers The process by which companies create value for customers and build strong customer relationships in order to capture value for customers in return. Four P's of Marketing correct answers Price, Product, Place and Promotion The Marketing Concept correct answers Market...

Marketing correct answers The process by which companies create VALUE for customers and build strong customer relationships in order to capture VALUE from customers in return 4 Ps of Marketing correct answers 1) What do potential customers need/want? PRODUCT 2) How much should we ask customers t...

marketing correct answers the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return needs correct answers states of felt deprivation wants correct answers the form human needs take as they are shaped by ...

State of deprivation (phys: food, warmth, safety; social: belonging, affection; individual: knowledge, self-expression) correct answers Need Form that needs take as they are shaped by culture and individual personality correct answers Want Wants backed by buying power correct answers Demand ...

Hershey and Mars (the maker of M&Ms) offer tasty chocolate at affordable prices. However, they also contribute to a national obesity epidemic that harms consumer health. This statement is indicative of an ABSENCE of a _____ philosophy in their operations. A. marketing concept B. product concept C...

7 C's of effective website design correct answers 1. Context - layout - design 2. Content - text - pictures - video 3. Customization - user can customize site 4. Communication - user-site communication 5. Community - user-user communication 6. Connection - site is linked to other sit...

marketing correct answers process of planning and executing the conception, price, promotion, and distributing of ideas, goods, and services in order to create mutually beneficial exchanges that satisfy individual and organizational objectives ares of marketing correct answers 1. selling 2. prom...

Marketing Channel correct answers set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user Direct channels correct answers no intermediaries between producer and user - significant in business to business marketing...

What are the major steps in designing a customer driven marketing strategy? correct answers 1. Market segmentation 2. Targeting 3. Differentiation 4. Positioning Market Segmentation correct answers Dividing a market into smaller segments of buyers with distinct needs, characteristics or behavi...

What is marketing? correct answers engaging customers and managing profitable customer relationships Marketing Myths correct answers 1. Marketers push products consumers don't want to buy. 2. Consumers are no match for the power of marketing. 3. Marketing is deceptive and not truthful or hones...

public relations correct answers building good relations with the company's various publics Goals of public relations correct answers obtain favorable publicity build up a good corporate image handling unfavorable rumors, stories, and events Credible public relation tools correct answers n...