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Adv 318j Bundled Exam Questions Package with Correct Answers $12.49   Add to cart

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Adv 318j Bundled Exam Questions Package with Correct Answers

Adv 318j Bundled Exam Questions Package with Correct Answers

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ADV 318J UPDATED Exam Questions and CORRECT Answers

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Mass media are not dead, but_____________ - they are being SUPPLEMENTED and SUPPORTED by all sorts of new ways to reach consumers. The lines between information, entertainment, networking and commercial messages are________ - blurring No matter how much technology changes.....________ - it's ...

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ADV 318J PASSED Exam Questions and CORRECT Answers

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Advertising is - a business, an art form, an institution, a cultural phenomenon Advertising must - be paid for be delivered to an audience via mass media be attempting persuasion Integrated brand promotion - 1. is a process 2. uses a wide range of promotional tools that have to be evaluated and...

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ADV 318J Certification Exam Questions and CORRECT Answers

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Market segmentation - dividing the total population into a target audience of core consumers Audience segmentation - process of identifying a marketer's best prospects on: 1) Needs, problems, and values 2) Media accessibility 3) Profit potential Niche marketing - process of identifying a n...

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