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"The aim of marketing is to know and understand customers so well that the product or service fits them and sells itself," who said this? - Peter Drucker What are the goals in Pricing? - To determine product prices and to determine the exact value of exchange What are the three Popular Mac...
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Add to cart"The aim of marketing is to know and understand customers so well that the product or service fits them and sells itself," who said this? - Peter Drucker What are the goals in Pricing? - To determine product prices and to determine the exact value of exchange What are the three Popular Mac...
SWOT - Strengths, weakness, opportunity, threat SBU - Strategic business unit: a division or unity within a larger parent company Origins of Marketing Strategy - Mission statement, corporate strategy, business unit strategy, marketing strategy, 4 p's Market share - % of a market that a...
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Add to cartSWOT - Strengths, weakness, opportunity, threat SBU - Strategic business unit: a division or unity within a larger parent company Origins of Marketing Strategy - Mission statement, corporate strategy, business unit strategy, marketing strategy, 4 p's Market share - % of a market that a...
What does internal marketing focus on - the process and the people (employees) Common idea that if you treat employees well, they will be better employees and treat customers well. What is empowerment - Giving employees the power to act immediately, decisively, and without fear in order to att...
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Add to cartWhat does internal marketing focus on - the process and the people (employees) Common idea that if you treat employees well, they will be better employees and treat customers well. What is empowerment - Giving employees the power to act immediately, decisively, and without fear in order to att...
Customer Centric Marketing - Developing collaborative relationships with customers based on focusing on their individual needs and concerns -has not always been this way. Customer hasn't always been right Relationship Marketing - -Establishing long term mutual satisfying, buyer seller relatio...
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Add to cartCustomer Centric Marketing - Developing collaborative relationships with customers based on focusing on their individual needs and concerns -has not always been this way. Customer hasn't always been right Relationship Marketing - -Establishing long term mutual satisfying, buyer seller relatio...
A brand extension is: - Giving new products the same name as old products. Which if the following is considered a scare resource in new product development? - Location in geographic space; Consumers' perceptual space; & Shelf space Which of the following is considered a free rider advantage...
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Add to cartA brand extension is: - Giving new products the same name as old products. Which if the following is considered a scare resource in new product development? - Location in geographic space; Consumers' perceptual space; & Shelf space Which of the following is considered a free rider advantage...
4 Major Growth Strategies - Market Penetration, Market Development, Product Development, Diversification A growth strategy that employs the existing marketing mix and focuses the firm's efforts on existing customers. - Market Penetration Strategy A growth strategy that employs the existing ...
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Add to cart4 Major Growth Strategies - Market Penetration, Market Development, Product Development, Diversification A growth strategy that employs the existing marketing mix and focuses the firm's efforts on existing customers. - Market Penetration Strategy A growth strategy that employs the existing ...
Types of Research - Applied Research & Basic Applied Research - research designed to solve a specific problem - usually for a specific company (e.g., consulting). Basic Research - research designed to extend knowledge of marketing phenomena. Ex. McDonald receives complainants Two Types ...
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Add to cartTypes of Research - Applied Research & Basic Applied Research - research designed to solve a specific problem - usually for a specific company (e.g., consulting). Basic Research - research designed to extend knowledge of marketing phenomena. Ex. McDonald receives complainants Two Types ...
Reliability - consumers know what they're going to get; they can count on the service to deliver what have been promised. This is the most important aspect of service quality. Assurance - The service provider guarantees its customers that things are going to be taken care of and that they are ...
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Add to cartReliability - consumers know what they're going to get; they can count on the service to deliver what have been promised. This is the most important aspect of service quality. Assurance - The service provider guarantees its customers that things are going to be taken care of and that they are ...
Oligopoly - when a few sellers control supply, usually due to entry barriers Monopolistic - when firms in competitive industries attempt to differentiate a product, a "normal" market Pure Competition - exists when there are a large number of sellers with similar products and low barriers ...
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Add to cartOligopoly - when a few sellers control supply, usually due to entry barriers Monopolistic - when firms in competitive industries attempt to differentiate a product, a "normal" market Pure Competition - exists when there are a large number of sellers with similar products and low barriers ...
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