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Ces deux documents expliquent en détail les étapes de la publicité. Cibles jusqu'à support utilisés, il y a tout !
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Notes de cours Action promo et publicitaire
$8.75
Dans ce document, je résume comment définir les cibles de la communication, la segmentation, les différents matrices, etc..... Cependant, il y aussi toutes une partie lié aux différents stratégies utilisés dans la publicité (star stratégy, insight, etc....) et les différents supports utili...
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Add to cartDans ce document, je résume comment définir les cibles de la communication, la segmentation, les différents matrices, etc..... Cependant, il y aussi toutes une partie lié aux différents stratégies utilisés dans la publicité (star stratégy, insight, etc....) et les différents supports utili...
$8.75
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Notes de cours Action promo et publicitaire
$9.95
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Ce cours reprends les différents formes de publicités (média, hors-média, digital). Il y a plusieurs exemples et types de stratégies (placement de produit, retargeting, etc....) bien définies.
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Preview 2 out of 6 pages
Add to cartCe cours reprends les différents formes de publicités (média, hors-média, digital). Il y a plusieurs exemples et types de stratégies (placement de produit, retargeting, etc....) bien définies.
$9.95
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