MEJO Bundled Exam Questions and CORRECT Answers

MEJO 441 Midterm UPDATED Actual Exam Questions and CORRECT Answers Excellent Journalism - CORRECT ANSWER- context + complexity + voices + authenticity + proportionality context - CORRECT ANSWER- is the time, place, history, social setting, environment and culture necessary to give meaning to ...

MEJO 137 Ad PASSED Actual Exam Questions and CORRECT Answers Factors of marketing (4 Ps) - CORRECT ANSWER- Product What you are providing Price Money you ask for product Place Stores, distribution channel Promotion Advertising, PR, personal selling, corporate communications, direct marketi...

MEJO 137 Ad UPDATED Actual Exam Questions and CORRECT Answers Creative Brief - CORRECT ANSWER- A document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc. The document is usually developed by the requestor and appr...

MEJO 101 Final UPDATED Actual Exam Questions and CORRECT Answers Kamrhan Farwell, Suman Lee, Eva Zhao - CORRECT ANSWER- who are the 3 PR panelists who spoke? 3.4 - CORRECT ANSWER- As of 2016... the internet has ___ billion users 45% - CORRECT ANSWER- As of 2016, ___ of the world uses the in...

MEJO 141 FINAL UPDATED Actual Exam Questions and CORRECT Answers In Charlotte Zhao's EOTO, which two news agencies she used as examples? - CORRECT ANSWER- CNN & Fox News In Charlotte Zhao's EOTO, she used one ethic theory to show the same news might be considered ethical to American audien...

MEJO 341 FINAL UPDATED Actual Exam Questions and CORRECT Answers What are the 4 types of law? - CORRECT ANSWER- Common, statutory, constitutional, administrative The Golden Rule - CORRECT ANSWER- Was there a reasonable expectation to privacy? Net neutrality - CORRECT ANSWER- -the principle ...

MEJO 490 final UPDATED Actual Exam Questions and CORRECT Answers How has the digital age made PR much more important? What is the distinction between paid and earned media? Why? - CORRECT ANSWER- Digital has made the flow of information almost instantly. This means that PR is more important b...

MEJO 490 Midterm PASSED Actual Exam Questions and CORRECT Answers know thyself movie clip - CORRECT ANSWER- the Matrix Your career is/isn't a linear path or strictly tied to your major - CORRECT ANSWER- isn't What is the highest form of knowledge? (it's all-encompassing and timeless) - CORR...

MEJO 490 Midterm UPDATED Actual Exam Questions and CORRECT Answers What does Ogilvy say are the characteristics of creative individuals? - CORRECT ANSWER- Observant They express part-truths Greater brain capacity Vigorous with psychic and physical energy Complex lives Contact with the Uncon...