Marketing Research Exam 2 Study Guide Questions And Answers Package Deal

Method - ANS how you conduct the research--you choose this depending on you research study; usually logical, orderly, systematic Methodology - ANS the study of research methods--study and analysis of research methods; not synonymous to method Quantitative Research - ANS ...

Quasiexperimental study What is it? When do you use it? - ANS -there is no comparison group or subjects are not randomly assigned to groups. Researcher uses existing intact groups got the experimental and comparison groups. -real world is more closely approximated, but not as much control ...

When making good decisions in evidence-based practice, _____ of the data is necessary. Confirmability Trustworthiness Independence Timing - ANS Trustworthiness reliability is defined as the case in which an instrument -consistently measures the same thing - measures what it i...

Research Designs for Questions About Outcomes - ANS The end result, not the efficacy or effectiveness of an individual intervention Has gained relevance in the policy world Enables effective clinical decisions that relate to context and quality of life Research Designs for Questions...

CHAPTER 8 BASIC CONCEPTS IN MEASUREMENT - ANS We are measuring properties-- sometimes called characteristics, attributes, or qualities--- of objects Know the definition and examples of objects - ANS measuring by properties EX: consumers, brand, stores, advertisements, product, compa...